Good Hemp SEO Case Study

Dominating a Health Food Niche.

The challenge.

Good Hemp came to us to increase the organic visibility of their core range of products.

Good Hemp is an e-commerce site that sells healthy, organic hemp-related food products such as hemp oil, protein, seeds, flour and other supplements. It is stocked in most major UK supermarkets. The site also provides a variety of modern, easy-to-make recipes that incorporate its products. We took a two-pronged approach to increasing the organic visibility of core pages within the site.

Our response.

We took a two pronged approach to increase the organic visibility of core pages within the site.

Firstly, we ensured the site was technically in a very good place for our purposes. This involved optimising core product-related pages for the keywords which we wanted them to rank.

The overall site speed was dramatically improved using the skills present in our development team. Pages which competed against one another for visibility were analysed and consolidated, which again had a real positive impact on the rankings, especially on the protein and oil pages. Fresh, optimised content, which had been created with search volume and relevancy in mind, was also posted on the site, which led to a significant increase in blog-related traffic.

We then set about gaining high-quality links pointing to the core landing pages, mainly to the hemp seeds page, by reaching out to influential websites and bloggers in the health food sector. They were keen on writing about the products on offer and the various recipes that could be made from them.

  • 125%

    Increase in sessions

  • 150%

    Increase in new users

  • 420%

    Increase in blog traffic

The impact.

Results have been phenomenally positive, and since January, we’ve seen targeted terms with a combined monthly search volume of more than 30,000 increase dramatically.

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