Good Hemp needed to boost their organic visibility and dominate the health food niche. Selling hemp oil, protein, seeds, flour and other supplements, Good Hemp is a go-to for healthy, organic food products, found in major UK supermarkets. Their website also features tasty, hemp-based recipes. We tackled the challenge with a two-pronged strategy to enhance the organic reach of their core product pages and make them stand out in a competitive market.
We took a two-pronged approach to increase the organic visibility of core pages within the site.
Firstly, we ensured the site was technically in a very good place for our purposes. This involved optimising core product-related pages for the keywords which we wanted them to rank.
The overall site speed was dramatically improved using the skills present in our development team. Pages which competed against one another for visibility were analysed and consolidated, which again had a real positive impact on the rankings, especially on the protein and oil pages. Fresh, optimised content, which had been created with search volume and relevancy in mind, was also posted on the site, which led to a significant increase in blog-related traffic.
We then set about gaining high-quality links pointing to the core landing pages, mainly to the hemp seeds page, by reaching out to influential websites and bloggers in the health food sector. They were keen on writing about the products on offer and the various recipes that could be made from them.
While the results of our SEO campaigns naturally vary depending on the specific program and industry, our work with Downey exemplifies the importance of a comprehensive link-building strategy.
We moved beyond a reliance solely on Domain Authority. Instead, we focused on a broader range of metrics, including the quality and relevance of both internal and external links. This data-driven approach yielded impressive results within a year, significantly boosting Downey’s online presence. The success of our strategy was so impactful that Downey extended their contract with us indefinitely.
125%
increase in sessions
150%
increase in new users
420%
increase in blog traffic
