John Lewis of Hungerford | SEO Case Study

Services

Search Engine Optimisation

Sectors

B2C Services
E-commerce

The challenge.

John Lewis of Hungerford has evolved significantly since its 1972 start as a hand-crafted wood furniture shop. By 2022, it stands as an iconic name in luxury painted kitchens and furniture. Post-2019 website migration, they partnered with Passion Digital to boost their SEO and content marketing.

Our goal was to establish them as a market authority. We conducted keyword research, optimised for mobile-first indexing, improved site health and load speed, and crafted engaging content. The result was a remarkable increase in organic visibility, enquiries and revenue, making the client extremely satisfied.

Our response.

To supercharge their organic presence in search engines like Google, our overarching mission has been to position John Lewis of Hungerford as an authority in the luxury kitchen and furniture market. We achieved this by combining technical SEO, on-site optimisation, content marketing and targeted outreach.

Keyword research: Targeting the right audience

We began with in-depth keyword research to understand the competitive landscape and identify high-priority terms relevant to John Lewis of Hungerford’s target audience. These keywords became the foundation for our entire strategy, ensuring alignment with the company’s business goals.
Technical SEO: Building a strong foundation

The initial focus was on technical SEO to create a solid foundation for all future efforts. With Google’s shift to mobile-first indexing, optimising the website for mobile devices became a top priority. We also addressed overall site health, page load speed, and internal and external links to enhance user experience.
Content Marketing: Inspiring and informing luxury kitchen design enthusiasts

Analysed trends in the luxury kitchen design industry, we crafted a series of four monthly blogs to target high-traffic topics. This content campaign aimed to educate and inspire readers, highlighting John Lewis of Hungerford’s expertise in kitchen design. We incorporated a clear internal linking strategy, connecting blogs to relevant service pages and calls to action for further engagement.
Overall focus: Generating organic leads for expert customer service

Our overarching objective was to generate new organic leads, allowing the John Lewis of Hungerford team to focus on what they do best: providing exceptional customer care and services – the cornerstone of John Lewis of Hungerford’s reputation.

The impact.

The results from our work have been phenomenal, with John Lewis’s organic visibility and rankings increasing non-stop since September 2021. The client is extremely happy as this increase in visibility has had a direct impact on the number of enquiries they receive and ultimately revenue for their business.

200%

Increase in total organic sessions since Passion was appointed
+2000%

Increase in organic traffic to blog
3x

Increase in organic keywords ranking in top 3 positions
24

Highly commercial keywords ranking in Top 3
+5k

Enquiries received from organic traffic only

Passion Digital Ltd.’s responsiveness and high-quality work have helped them dramatically increase the client’s visibility. Their remarkable SEO skills are perfectly in line with the client’s social media strategies, and their deep understanding of the firm’s branding encourages ongoing engagement.

We’ve been looking at our visibility versus our competition, and we’ve done very well compared to other companies. In fact, we’re only chasing one company at the moment. Their excellent site traffic and SEO support as well as their understanding of how those metrics complement what we’re doing on our social media have helped us achieve our goals.

Overall, we’ve been truly impressed with the improvements they’ve made as well as the results of their work. As a result, we’ve recommended them to another company.

Kiran Noonan

Managing Director

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The challenge.

Our response.

The impact.

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