SEO Audit Services

Although the Passion Digital SEO team use several industry-leading tools along the way, nothing compares to their keen analytical eyes when it comes to an SEO audit.

Get a complete audit & action plan for your website.

At Passion Digital you won't just receive an audit. You will be armed with a full plan of action on how to implement our recommendations.

A thorough SEO audit is one of the first steps in any successful SEO campaign. You need to identify and remedy any potential obstacles to your website’s SEO performance and determine your current position within your marketplace compared to your main competitors.

UK Search Awards - Winner Badge 2022
UK Search Awards - Winner Badge 2023
BIMA Awards - Winner Badge 2023
UK Paid Media Awards Winner Badge 2024

Our approach to auditing

At Passion Digital, we offer a comprehensive approach to enhancing your online visibility, leads, and revenue through our audit services. Whether you select one of our pre-packaged options or prefer a bespoke solution, our goal is to meticulously assess your website to identify its strengths, pinpoint areas for improvement, and discover new opportunities.

Following our analysis, we’ll provide you with a comprehensive SEO audit report with actionable recommendations. Should you wish, our team is ready to implement these suggestions on your behalf.

Delve deeper into the specifics of what our SEO audit plans include below:

Technical Audit

This audit helps you ensure search engines like Google can crawl, index, and rank pages on your site.

A technical SEO audit is a deep dive into the infrastructure of a website, aimed at uncovering issues that could be hindering its performance in search engine rankings. This evaluation covers several key areas: website architecture – to ensure that it’s logically structured and easy for search engine bots to navigate. Page speed analysis – looking at how quickly your site loads for users. Mobile-friendliness, ensuring your site is accessible and user-friendly across all devices. And lastly security features, including the implementation of HTTPS to protect your site and its visitors.

On-site SEO Audit

This audit helps you ensure your pages are fully optimised and your keyword targeting is on point.

An onsite SEO audit reviews the quality and relevance of content, ensuring it aligns with your target audience’s needs and search intentions. It also assesses keyword optimisation, verifying that your site integrates primary and secondary keywords to attract the appropriate traffic. Other crucial areas include the structure and organisation of your content, utilising internal linking strategies to distribute page authority across your site, and optimising meta tags (such as titles and descriptions) to enhance click-through rates from search results. Accessibility and user experience factors are also evaluated.

In short, an onsite audit aims to identify and rectify any issues that could impede your website’s ability to rank prominently in search engine results pages (SERPs), ensuring that your site is fully optimised to meet both the guidelines of search engines and the needs of your visitors.

Off-site SEO Audit

This audit helps you understand the quality of your backlink profile.

An off-site SEO audit delves into the external factors that influence your website’s reputation and ranking in search engine results pages (SERPs). This audit primarily focuses on your site’s backlink profile, assessing the quantity, quality, and relevance of external sites linking to yours. It identifies opportunities to build more high-quality links and flags potentially harmful links that could damage your site’s authority.

Content Audit

This audit helps you understand how your content is performing.

A content marketing audit reviews your existing content strategy to assess its effectiveness. This comprehensive evaluation covers various aspects, including the relevance and quality of your content, its alignment with audience interests and search intent, and the consistency of your brand’s voice and messaging across all channels.

It also analyses content performance metrics such as user engagement, conversion rates, and SEO rankings to identify content that resonates well with your audience and areas for improvement. It scrutinises your content distribution and promotion strategies to ensure it reaches its intended audience through the most effective channels.

By providing insights into what content types and topics are most successful and which content marketing practices need refinement, a content audit enables you to refine your strategy, ensuring it is optimised for your audience’s needs and business goals.

E-E-A-T Audit

This audit helps you ensure your website follows Google's E-E-A-T framework.

An E-E-A-T audit,  Expertise, Authoritativeness, Trustworthiness and Experience, thoroughly evaluates your website’s ability to meet these critical goalposts that significantly influence its perception and rankings on search engines.

This audit delves into the depth of the content creators’ expertise and their practical experience in their field. It examines the content’s accuracy, relevance, and ability to provide value to the audience, thereby reflecting the site’s authority. The website’s trustworthiness is scrutinised through its security protocols, transparency in affiliations, and clarity in advertising, alongside evaluating the user experience to ensure it is positive, secure, and user-friendly. Furthermore, the audit examines the website’s reputation through external reviews, endorsements, and social media engagement.

Conducting an E-E-A-T audit provides an understanding of your website’s credibility: enhancing user trust, and achieving a competitive edge by showcasing superior expertise and a high-quality user experience.

Audit Implementation

Audit implementation is just as important as the audits themselves. You need a strategic and methodical plan.

Implementing an SEO action plan effectively requires a methodical approach, prioritising tasks based on their potential impact and complexity.

To lay a solid foundation – technical SEO issues need be addressed, such as site speed optimisation and mobile-friendliness. Concurrently, refine your onsite content by ensuring it is high-quality, relevant, and optimised for your audience and search engines. Building a robust off-site SEO strategy is crucial; focus on acquiring high-quality backlinks and enhancing your online presence through social media and content marketing.

Monitor your progress and the impact of these changes using analytics and SEO tools, adjusting your strategy based on data-driven insights. Regularly update your content and SEO practices to keep up with search engine algorithm changes and evolving user expectations. Effective communication and collaboration among team members are essential, ensuring everyone understands the goals and how their work contributes to the overall SEO strategy. Following this comprehensive approach, you can systematically improve your website’s SEO performance, driving more traffic and achieving better rankings.

Why Passion Digital?

Because we do search and we do it well.

As an independent small-mid-size agency, we can be nimble in our approach. We aim to collaborate as true partners to your business, ensuring you stand out from the crowd in your market and achieve the best ROI possible.

We are a team of strategists who combine insight and data with channel expertise to find new ways to gain ground in your industry and stand out from the competition. We value collaboration and flexibility, taking on your challenges as our own and quickly adjusting strategies as needed.

And if that’s not enough, our results and case studies speak for themselves. We are proud to have created some award-winning SEO campaigns for our clients, which the UK Search Awards have recognised.

Passion Digital Ltd.’s responsiveness and high-quality work have helped them dramatically increase the client’s visibility. Their remarkable SEO skills are perfectly in line with the client’s social media strategies, and their deep understanding of the firm’s branding encourages ongoing engagement.

We’ve been looking at our visibility versus our competition, and we’ve done very well compared to other companies. In fact, we’re only chasing one company at the moment. Their excellent site traffic and SEO support as well as their understanding of how those metrics complement what we’re doing on our social media have helped us achieve our goals.

Overall, we’ve been truly impressed with the improvements they’ve made as well as the results of their work. As a result, we’ve recommended them to another company.

Kiran Noonan Managing Director

They really spent the time to understand the company when we first began working together. I’ve worked with a couple of SEO agencies over the last sort of eight or nine years, and a lot of the time, they’re very numbers-focused, which you would expect — the numbers dictate the content.

I think because Passion spent so long and put so much time and effort into understanding the business, the tone of voice, and our position in the market, they’ve provided a unique ability to marry a numbers-focused strategy with a content plan. It’s very much in tune with what we want, and it’s the kind of flavor we would expect — I personally haven’t experienced that with another organic search agency.

Dale Bray Digital Marketing Manager

Your SEO Team

Alex Tyers

SEO Account Manager

Faith Lydon

Content Marketing Executive

Robyn de Wet

SEO Account Manager

Suzannah Simpson

Head of Organic Search
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Edward Currie

SEO Account Manager

Alexandre Hoffmann

Managing Partner
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Our clients

Action Medical Research
Octopus Investments
The People’s Pension

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