Stashbee | SEO Case Study | Passion Digital

Services

Search Engine Optimisation

Sectors

B2C Services
Logistics

The challenge.

In 2020, Anthony and David, co-founders of Stashbee, approached us to boost the organic visibility of their marketplace and compete with established brands like Gumtree, JustPark, and YourParkingSpace. Since 2016, Stashbee has built a platform that connects people with unused space to those in need of storage or parking. This online marketplace features a wide range of storage spaces and parking locations, making it easy to find and book a spot nearby. We embraced the challenge to elevate Stashbee’s visibility and help them compete in the big league.

Our response.

To compete in the big league, we approached the challenge using technical SEO, on-site optimisation, content marketing and outreach. At the time, the website wasn’t completely built with SEO in mind. Therefore, the first task was overhauling the site information architecture to make it scalable. Once we had the foundations in place, we spent much time making it fast, ensuring it would pass all the Core Web Vitals, and making the user experience as seamless as possible.

At the same time, we conducted very large keyword research across all the products and locations to identify which locations and pages would need to be created to start ranking for local queries. Once we mapped out all those new pages, we updated the navigation to reflect our new IA and allowed Google crawlers to access and index all those new pages.

But we did not stop there. We wanted those pages to be unique and rank high, so we created optimised content, starting with the top location pages.

On the content marketing front, we created a new blog to have a constant stream of new and interesting content to be able to target users further up the user journey. So far, the blog has a wide range of articles talking about parking, garages, laws and regulations, but it also features some light-hearted, cultural topics related to the time of the year.

The impact.

After a year of analysis, creation, optimisation, testing and learning, the results were phenomenal, with significant increases in our two primary focus areas: parking and garages.

While we had achieved substantial success, we recognised the immense untapped potential. We were confident that by introducing off-site SEO and Digital PR, Stashbee would have continued to break records.

72%

Increase in organic sessions (YoY)
103%

Increase in generic organic sessions to inner pages (YoY)
424%

Increase in organic sessions to the parking section (YoY)
46.5%

Page 1 rankings up 46.5%

Passion Digital SEO Team were a great choice as our first ever SEO specialist partner. Alex and the team are always on hand to answer questions, provide support and demonstrate a genuine passion to understand and grow our business. We’re still at the beginning of our growth journey as a business, and the Passion SEO Team has already had a big positive impact and helped us lay some important foundations for the future.

Anthony Paine

Co-Founder