Our client, with 80+ years in e-commerce accessories, called on Passion to support them in boosting their organic visibility and drive sales.
With over 80 years in the e-commerce accessories industry, our client needed to enhance their organic visibility in Google SERPs. They aimed to increase brand awareness and drive more sales. Passion was called upon to put search intent at the heart of our strategy, focusing on boosting organic traffic and achieving a significant revenue increase.
Our goal was to revamp their approach to search to elevate their presence, attract more customers, and achieve a remarkable 180% revenue growth.
We began by conducting keyword research around search phrases that are core to the business and the products that they offer, along with a competitor analysis and a technical audit that allowed us to glean a holistic view of current performance.
Through the keyword research, we were able to identify opportunities to start ranking higher across the SERPs and what needed to be prioritised. This was combined with proper insights into direct competitors and a technical audit of the website, and all blended into the strategy to deliver the right results.
143%
Increase in clicks
170%
Increase in organic transactions
180%
Increase in organic revenue
35%
Increase in conversion rate
Between June and October 2022, we delivered a 143% increase in clicks to the client’s website, as well as a 170% and 180% increase in organic transactions and revenue, respectively—and we improved their conversion rate by 35%.
This shows the effectiveness of the newly optimised metadata in enticing users to click through to the website from the SERPs. It was relevant to the on-site page and the users’ search intent – hence the increase in organic transactions, revenue and conversion rate.
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