PPC Audit Services

Play it safe – have a check up from the experts. A PPC audit from Passion Digital will help you optimise your campaign performance and maximise return on investment for your business.

We don't just audit, we provide comprehensive solutions.

A PPC account is a complex setup. There are many different factors at play that can be altered to cut down unnecessary spend, increase CTRs, improve quality score and, in turn, deliver better results for your business.

More often than not there is something that can be improved. The common mistakes that we find include wrong match types, poor use of negatives, low-quality ad copy, incorrect landing page usage and overspending on the display network through poorly-targeted ad placements.

You want to work with experts who can easily identify where improvements can be made, and who have years of experience finding quick wins and long-term optimisations that will help your PPC campaigns thrive. That’s where we come in. We’re well-versed at analysing current PPC setups and noting where changes should be made to make sure budget is being spent effectively.

We’ll also look at your Google Analytics account to ensure all your campaigns are being tracked correctly, and that your goals are properly set up so you can determine how effective specific campaigns are for your business.

If you’re ready for your PPC efforts to work as hard as possible for you, we’re ready to help. Get in touch today.

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Why choose Passion Digital for your PPC audit?

We thrive on crafting innovative solutions that set our clients apart online. Embracing collaboration, we work hand in hand with our clients as true partners, ensuring every strategy aligns seamlessly with your goals. Our flexibility ensures that we adapt swiftly to your changing needs as well as the ever-changing digital algorithms, delivering tailored solutions that evolve alongside your business and search engines. We bring a unique blend of creativity and expertise to every project, helping your brand meet and exceed your business goals with unparalleled dedication and agility.

What do our PPC audits cover?

Our PPC audits cover all aspects of pay-per-click advertising campaigns.

  • Account structure analysis
  • Campaign settings review
  • Keyword selection assessment
  • Ad copy evaluation
  • Bidding strategy analysis
  • Landing page assessment
  • Ad extensions review
  • Quality score evaluation
  • Device and location targeting assessment
  • Budget allocation analysis
  • Performance metrics review
  • Competitor analysis
  • Compliance with industry best practices

The 6 Steps of a PPC Audit with Passion Digital

When you choose Passion Digital for your next PPC audit, you choose an agency committed to being a true partner to your business. Our PPC audit process can be broken down into six simple steps:


Understanding your business and your goals

The first step in any PPC audit is understanding your business and its unique goals, then aligning our strategies with your objectives for maximum impact. At Passion Digital, we prioritise collaborative discussions to establish clear key performance indicators (KPIs) that reflect your business goals and budget. By working to understand your brand truly, we can tailor our approach to ensure every PPC campaign is meticulously crafted to deliver tangible results and drive business growth. We’re here to partner with you to define and achieve your PPC goals effectively.


Analysis and evaluation

Next, we’ll thoroughly analyse and evaluate your existing campaigns to unearth insights and opportunities for optimisation. Our expert team scrutinises various key areas, including campaign structures, keyword effectiveness, ad copy performance, bidding strategies, landing page relevance and budget allocation. By delving deep into these components, we identify areas of strength and weakness, allowing us to refine and enhance your PPC campaigns for optimal performance. Our meticulous analysis ensures that every aspect of your PPC strategy is fine-tuned to drive maximum results and deliver a strong return on investment. Trust us to conduct a comprehensive evaluation that elevates the effectiveness of your PPC efforts and propels your business towards success.



During the third step of our PPC audit process, we compile our findings and formulate actionable recommendations tailored to your business objectives. Our dedicated team meticulously crafts a detailed report outlining areas for improvement and proposed strategies to optimise your PPC campaigns. We prioritise transparent communication, presenting our recommendations to you for review and approval. Our collaborative approach ensures that every decision aligns with your business goals, empowering you to succeed in the competitive digital landscape. We strive to deliver actionable recommendations and drive meaningful improvements in your PPC campaigns.



In this next step, we swiftly implement the agreed-upon optimisations to enhance the performance of your campaigns. Passion Digital’s seasoned specialists will carefully and skilfully execute the proposed changes, from refining ad copy and optimising keyword targeting to adjusting bidding strategies and enhancing landing pages. We work to ensure that your PPC campaigns are continuously fine-tuned to deliver optimal ROI and stay ahead of the competition. We’ll implement optimisations efficiently and effectively, pushing your business towards digital success. 


Review, reporting and further optimisation

Finally, after changes have been live for at least a month, we comprehensively review the implemented optimisations and overall campaign performance. Passion Digital’s dedicated team carefully analyses the results, preparing detailed reports highlighting successes and identifying areas for further improvement. We prioritise transparent communication, providing insightful recommendations for additional optimisations to enhance campaign performance. We swiftly implement these suggestions with your approval, continuously refining your PPC strategy to drive maximum results. We will always work to deliver actionable insights and drive continuous improvements in your PPC campaigns.


Next steps

When we start working with a client, we aim to maintain a professional relationship for as long as possible. Once your PPC audit is complete, we offer various avenues to continue supporting your business. Whether it’s through additional one-off projects, tailored workshops, training sessions for your in-house team or ongoing support, we’re here to help. With expertise in paid and organic digital marketing, we provide comprehensive guidance to determine where our expertise would be most beneficial for your business – from search engine optimisation (SEO) or content marketing to paid social media advertising.

The team at Passion Digital

At Passion Digital, our paid media team will conduct your PPC audit, providing a dynamic blend of creativity, critical thinking and expertise. With a genuine passion for PPC and a commitment to excellence, our specialists leverage their innovative spirit to craft campaigns that captivate audiences and drive results. Equipped with years of experience and a deep understanding of paid media and PPC, our team combines imaginative strategies with analytical rigour to deliver impactful outcomes for your business. From devising creative ad copy to optimising bidding strategies, our experts are dedicated to maximising the effectiveness of your PPC campaigns. We’re here to infuse creativity, expertise, and genuine passion into every aspect of your PPC audit, propelling your business toward digital success.

“A Google or Bing Ads account audit brings a fresh pair of eyes to analyse your campaign performance. Our team’s expertise in Paid Media allows us to spot any potential issues and/or opportunities you might not be aware of. The world of PPC is constantly evolving and we’re on hand to ensure you’re adhering to best practices and the latest Google updates.”

– Demi Newlands, Account Manager

Still unsure about our PPC audits?

What is a PPC Audit?

A PPC audit is a comprehensive evaluation of your pay-per-click (PPC) advertising campaigns, aimed at optimising performance and maximising return on investment (ROI). Through meticulous analysis of campaign settings, keyword selection, ad copy, targeting parameters and budget allocation, a PPC audit identifies areas for improvement and opportunities where you can save money. By uncovering inefficiencies, refining strategies and implementing best practices, a PPC audit ensures that your advertising budget is utilised effectively to drive relevant traffic, increase conversions and achieve your business objectives.

We will conduct a thorough PPC audit that elevates the performance of your campaigns and uncovers new opportunities for success.

Your PPC team

Carolina Abaunza Moreno

Paid Media Account Manager

Christopher Watson

Head of Paid Media
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Demi Newlands

Paid Media Account Manager

Euan Baird

Paid Media Account Executive

Freddie Warner

Senior Paid Media Account Manager

Joshua Davis

Paid Media Account Manager

Lauren Hall

Paid Media Account Manager
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Mahfuz Ahmed

Paid Social Lead

Nahom Kahsai

Paid Media Account Manager

Owen Osztotis

Managing Director & Head of Digital

Seán Murphy

Senior Paid Media Executive

Our clients

Ashleigh & Burwood
Knight Frank
The Adventure People
The People’s Pension

Tell us about your project

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