Suzannah Simpson
Head of Organic Search
Head of Organic Search
Meet Suzannah, also known as Suze. Relentlessly optimistic and with tons of energy, Suze leads our SEO team with real warmth. Organised, analytical and caring, she’s spent 8+ years building organic strategies that drive visibility and leads.
She specialises in international SEO for multilingual, multi-market clients, alongside data and analytics, UX and CRO. As search shifts from blue links to AI-generated answers, she leads Passion’s Generative Engine Optimisation (GEO) practice, making sure clients get found and cited by ChatGPT, Gemini and Google’s AI Overviews, not just ranked by traditional search. She’s worked across B2B, professional services, travel and e-commerce, with clients including Nutanix, Jigsaw, Travis Perkins and Octopus Investments.
Organic Marketing tech stack
Ahrefs, Semrush, Screaming Frog, Google Search Console, Google Analytics, Looker Studio, Otterly.AI, Pixis Visibility