International SEO Services
If your business is selling products and services abroad, or website targeting users in across the globe, it’s important to take into account your search visibility in other countries. International or global SEO is a way of ensuring your rankings and visibility in other countries are as high as it is in the UK.
Whether your website targets one country or many, we have the technical experience and language capabilities to help your business succeed worldwide.
International Search Specialists
International SEO is, to put it simply, geo-targeting on a larger scale. Sites need to be tailored to each individual location, their language, their currency and search volumes in that region. Although Google is the main search engine, countries like China and Russia use Baidu and Yandex respectively, meaning a new international SEO strategy is needed. There’s a few best practices that will need to be put in place:
- Hreflang tags are needed to tell Google which site to show specific users from specific regions. This’ll allow Spanish users to see the Spanish version of the site, and UK residents to see the site in English. This will also tell Google that if the content is the same for both the UK and the US site, it’s okay because they’re each for specific regions.
- Localised SEO: Ensure your name, address and phone number are unique to each region, further reinforcing to Google where your business is located.
- Market research: Users in other countries browse in different ways, so thorough research is needed to help inform your SEO strategy moving forward.
Our Approach to International SEO
At Passion, we’re an agency experienced in international SEO services, with several successful campaigns under our belt. So if it’s all sounding like a bit much, get in touch and let’s see how we can make you visible across the world.
