International SEO Services
If your business is selling products and services abroad, or your website is targeting users around the globe, it’s important to take into account your search visibility in other countries. International or global SEO is a way of ensuring your rankings and visibility in other countries are as high as possible.
Whether your website targets one country or many, we have the technical experience and language capabilities to help your business succeed worldwide.
International SEO is, to put it simply, geo-targeting on a larger scale. Sites need to be tailored to each individual location, their most used search engine, their language, their currency and the search volumes in that region. Although Google is the main search engine in most countries, other countries like China, Russia and Korea use Baidu, Yandex and Naver respectively, meaning a different international SEO strategy is needed.
We will audit your site(s) and give recommendations to ensure they follow international SEO best practices. Implementation of correct hreflangs, meta language tags, correct geolocation settings, etc. are pivotal to success.
You need to understand the market you want to target. You need to understand what they talk about, what they care about and how they behave online. It is not enough to translate keyword research done for the UK market.
Separate ccTLD? Subfolders? Subdomains? Are you targeting only different languages or also different regions with the same language? How does your international content fit within your current website? We identify the best solutions depending on your wider international goals.
Knowing your competition is an essential part of any SEO strategy and can help you better understand the local market you want to target. Who are they? What do they offer and how? What keywords do they target? What type of content works for them?
Your content needs to feel local and produced in-market. It needs to resonate with each audience and in every location your business is trying to reach, in both tone of voice and imagery. Your impact will increase by speaking to your audience in a native voice that is colloquial, culturally appropriate and on brand.
Based on our local research we give recommendations, not only on the type of keywords you should be targeting and using in your meta data, but also what type of content you should be writing and what format works best for your local audience.
Building links for different countries is an extremely complicated task due to language barriers, cultural differences and different industry behaviour. However, this is pivotal for the success of any international SEO strategy so we use our local insights to provide a local strategy for each of your target markets.
Managing multiple websites and the need of local level insights are always challenging
For a global organisation, having a strong set of standards, best practices and roll-out processes across multiple markets is a must.
There is always a varying level of knowledge and skills across markets and regions in any global organisation. We can help even them out.
Reporting on traffic and ranking data across different markets that might have different KPIs requires a centralised measurement dashboard.
Supporting the shared journey towards digital excellence requires a rigorous operating rhythm at the global, regional and local level. Good account and project management is essential.
Our Approach to International SEO
We have a very strong partnership with SDL Language Services, a global leader in language translation and content optimisation with 55 offices in 38 countries.
Together we are enabling companies to create meaningful digital journeys and form important connections with their global customers by empowering the creation and delivery of relevant, optimised and personalised content that is also optimised for SEO.
The main challenge in the digital marketing industry (especially in SEO) is the fact that global campaigns involve multiple languages, stakeholders and processes. Very often local insights get lost in translation. Passion and SDL are working together and applying machine learning to the process so the chance of human error is smaller. This means rolling out our global SEO services for brands will be led by local insights and also easily scalable.
By combining human understanding with machine learning we create global campaigns that are scalable and full of local insights.
Our approach to global SEO can be flexible depending on the needs of your organisation, but we believe in having a strong centralised global strategy that can be executed centrally by our SEO team or by your local offices under our guidance.
We’re an agency experienced in international SEO, with several successful campaigns under our belt. Now partnered with SDL, we can offer more local insights across all languages and markets worldwide and high quality international SEO services.
Get in touch and let’s see how we can make you more visible across the world.