London’s foremost luxury printers and bespoke creative house

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Downey SEO Case Study

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Search Engine Optimisation

Sectors

B2C Services
E-commerce

The challenge.

As London’s top luxury printers and bespoke creative experts, Downey sought to enhance their organic rankings for key terms and boost traffic to their core service pages. Renowned for crafting intricate invitations, exquisite corporate stationery and sophisticated packaging, Downey needed to elevate their online visibility.

Our mission was to improve their search rankings and drive more visitors to their core services, ensuring that their century-old tradition of excellence reached a wider audience.

Our response.

We analysed Downey’s backlink profile in depth and detected gaps between the high-quality and low-quality links. We managed to identify the missing metrics that were needed to improve the rankings. By creating a substantial outreach list and implementing the ideal link-building strategy with quality collaborations, we soon saw some positive ranking results.

In addition, we decided to restructure Downey’s on-site content and optimise the core service pages for relevant keywords. By implementing an effective internal linking strategy with a cornerstone structure, we managed to boost the rankings for Downey’s priority key phrases even further.

The impact.

While the results of our SEO campaigns naturally vary depending on the specific program and industry, our work with Downey exemplifies the importance of a comprehensive link-building strategy.

We moved beyond a reliance solely on Domain Authority. Instead, we focused on a broader range of metrics, including the quality and relevance of both internal and external links. This data-driven approach yielded impressive results within a year, significantly boosting Downey’s online presence. The success of our strategy was so impactful that Downey extended their contract with us indefinitely.

300K
impressions with key audiences across the UK
108.27%
increase in traffic year on year
12.275%
more users year on year
1.9%
click-through-rate
18.71%
increase in goal completions

Passion Digital Ltd.’s responsiveness and high-quality work have helped them dramatically increase the client’s visibility. Their remarkable SEO skills are perfectly in line with the client’s social media strategies, and their deep understanding of the firm’s branding encourages ongoing engagement.

We’ve been looking at our visibility versus our competition, and we’ve done very well compared to other companies. In fact, we’re only chasing one company at the moment. Their excellent site traffic and SEO support as well as their understanding of how those metrics complement what we’re doing on our social media have helped us achieve our goals.

Overall, we’ve been truly impressed with the improvements they’ve made as well as the results of their work. As a result, we’ve recommended them to another company.

Kiran Noonan

Managing Director

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London’s foremost luxury printers and bespoke creative house

The challenge.

Our response.

The impact.

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