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SEO
How to Reduce Bounce Rate on Your Blog
So your blog is set up and you’re finally getting some great traffic. Time to celebrate, right? Unfortunately, you might only be...
CRO
The Benefits of AB Testing for Web Builds
AB testing (also known as split testing or multivariate testing) is a web design and development term that’s used to describe the...
SEO
Google Index Checker: Keep track of your indexed pages
Are you sure that Google has indexed all of the pages on your website? Well, it probably hasn’t. But why should you...
Programmatic
What is Search Ads 360 and Why Should You Use It?
dvanced PPC training coursesGoogle rebranded its ‘DoubleClick Search’ platform in 2018 as ‘Search Ads 360’. Find out below how it works and...
News
Passion bring Home Two UK Agency Prizes
The UK Agency Awards brings the brightest and most innovative agencies in the UK under one roof for an evening of delicious food...
SEO
Who Uses Bing and Why Can’t it Compete with Google?
Who uses Bing? In fact, people do – but just not very many in the UK (if third-party platforms like Hitwize are...
Paid Media
PPC Tips for Black Friday and Cyber Monday
With Black Friday and Cyber Monday around the corner, it is crucial to make sure your PPC campaigns are up to...
Paid Media
Ad Blocking and the Future of the Digital Landscape
I recently attended a breakfast seminar in Edinburgh (hosted by DigitalLBi and BIMA Scotland) which covered the rather contentious subject of ad...
SEO
Is Two Better Than One? Considerations for Merging Websites
If you have a portfolio of websites, deciding to do away with (or ‘sunsetting’, for those of a more delicate disposition) one...
Marketing
Push and Pull Marketing: The Ultimate Guide
Developing your marketing strategy is a huge challenge as the digital ecosystem is constantly evolving and new technology increases the difficulty in...
Data & Analytics
How To Get Started With Pinterest Analytics
Pinterest introduced analytics back in March, but for small businesses looking to expand their social horizons, we want to give you an...
Digital Marketing
Increase Conversion Rates with Optimised Landing Pages
Landing Page Optimisation and The AIDA Principle The term ‘Landing Page Optimisation’ (LPO) is very much in vogue at the moment. This...