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SEO
The Mental Health Search Trends of 2021
With a global increase in interest around understanding and improving mental health, Passion’s SEO team wanted to explore just how much search...
Ecommerce
How to Set Up Google Shopping Ads for E-commerce Businesses
Are you looking to dip your toe into e-commerce for the first time? The Google Shopping platform could be a great opportunity...
Paid Media
5 PPC Trends to Watch Out For in 2021
Who better to predict the latest PPC trends than Dave, our wonderful Head of PPC? Read on for the top 5 2021...
Social Media
Social Media Trends 2021: Passion’s Picks
Here at Passion Digital we keep our finger on the pulse of the digital world – and in 2020, that pulse was...
SEO
Yoast SEO: Best Practice Guide for 2021
Yoast: it may sound like a breakfast option (does anyone else get ‘yoghurt on toast’ vibes? No … just me then) but...
Marketing
How Do Marketers Identify Primary Competitors?
At Passion Digital, we always start every digital marketing programme with research and insight work. Very often our clients are excited to...
Content Marketing
Content Marketing Trends for 2021
At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan...
Data & Analytics
What is a Marketing Attribution Model and Which One Should You Choose?
Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models. Ever since I started...
Content Marketing
SEO Poetry: Is Search Intent Stifling Creativity?
Rosie takes on the challenge of writing poetry specifically optimised for SEO. Jump straight to… How to Write for SEO Applying SEO...
Social Media
The Impact of Social Media on Users’ Wellbeing and Mental Health
It’s well known that social media platforms have been at the forefront of fast and effective communication for a while now, providing...
Paid Media
How to Create High-Converting Display Ads
When it comes to advertising your products and services online, display ads are one of the best ways to do that. However,...
Paid Media
What is Remarketing’s Place in My PPC Strategy?
Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of...