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The Mental Health Search Trends of 2021

SEO

Carolina Abaunza Moreno
4 minutes

The Mental Health Search Trends of 2021

With a global increase in interest around understanding and improving mental health, Passion’s SEO team wanted to explore just how much search...

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How to Set Up Google Shopping Ads for E-commerce Businesses

Ecommerce

Passion Digital
6 minutes

How to Set Up Google Shopping Ads for E-commerce Businesses

Are you looking to dip your toe into e-commerce for the first time? The Google Shopping platform could be a great opportunity...

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5 PPC Trends to Watch Out For in 2021

Paid Media

Alexandre Hoffmann
2 minutes

5 PPC Trends to Watch Out For in 2021

Who better to predict the latest PPC trends than Dave, our wonderful Head of PPC? Read on for the top 5 2021...

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Social Media Trends 2021: Passion’s Picks

Social Media

Alexandre Hoffmann
2 minutes

Social Media Trends 2021: Passion’s Picks

Here at Passion Digital we keep our finger on the pulse of the digital world – and in 2020, that pulse was...

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Yoast SEO: Best Practice Guide for 2021

SEO

Carolina Abaunza Moreno
5 minutes

Yoast SEO: Best Practice Guide for 2021

Yoast: it may sound like a breakfast option (does anyone else get ‘yoghurt on toast’ vibes? No … just me then) but...

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How Do Marketers Identify Primary Competitors?

Marketing

Passion Digital
6 minutes

How Do Marketers Identify Primary Competitors?

At Passion Digital, we always start every digital marketing programme with research and insight work. Very often our clients are excited to...

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Content Marketing Trends for 2021

Content Marketing

Passion Digital
5 minutes

Content Marketing Trends for 2021

At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan...

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What is a Marketing Attribution Model and Which One Should You Choose?

Data & Analytics

Passion Digital
8 minutes

What is a Marketing Attribution Model and Which One Should You Choose?

Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models.  Ever since I started...

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SEO Poetry: Is Search Intent Stifling Creativity?

Content Marketing

Passion Digital
8 minutes

SEO Poetry: Is Search Intent Stifling Creativity?

Rosie takes on the challenge of writing poetry specifically optimised for SEO. Jump straight to… How to Write for SEO Applying SEO...

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The Impact of Social Media on Users’ Wellbeing and Mental Health

Social Media

Carolina Abaunza Moreno
3 minutes

The Impact of Social Media on Users’ Wellbeing and Mental Health

It’s well known that social media platforms have been at the forefront of fast and effective communication for a while now, providing...

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How to Create High-Converting Display Ads

Paid Media

Chris Watson
3 minutes

How to Create High-Converting Display Ads

When it comes to advertising your products and services online, display ads are one of the best ways to do that. However,...

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What is Remarketing’s Place in My PPC Strategy?

Paid Media

Alexandre Hoffmann
3 minutes

What is Remarketing’s Place in My PPC Strategy?

Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of...

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