Passion Digital Since the pandemic, there have been many different brands selling houseplants that have sprouted up (pun intended). With so much competition, how can you make your brand stand out..? With insights and creativity!
House Plants Are Being Murdered… And Their Killers Are Tweeting About It
There are conversations happening on social platforms about everything and anything, so it’s a great place to find out what your audience is saying about your products. We used social listening to look at trending topics in the last year around houseplants. We analysed several different conversations and found one in particular that stood out…
And It’s Influencing Search Behaviour
Unkillable indoor plants +67%
Easy to look after indoor plants +600%
Easiest houseplants +75%
Easiest houseplants to keep alive +27%
Easy to maintain house plants +100%
It turns out that keeping houseplants alive isn’t for everyone, but the untimely deaths of some people’s houseplants is making them look for easier options. This is influencing search demand as online searches for the ‘easy houseplant’ category are up YoY. The good news is that you sell these products! The bad news is, so do your competitors. So how do you stand out from the crowd and let these customers know that your brand is the one they should go to?
How to Capitalise on These Trends…
We can capitalise on these conversations that are happening on social media and the consequential rise in search by creating content that puts your brand at the heart of the conversation with something that will get customers attention. Introducing the ‘House Plant Condolence Card’.
Offering physical or even digital versions of a novelty, shareable, tongue-in-cheek content like this is a great way to gain brand awareness in a competitive market. We work with Digital PR experts that can get your brand in the publications that your customers are reading to make sure you’re front of mind when it comes to finding a houseplant that will live a long and happy life.
We Would Love to Work With You
If you like this idea, we have many more like it and would love to talk to you about how we can help get your brand in front of the right people. Email us at rob@passiondigital.co.uk