A PPC account is a complex setup with so many different factors that can be altered to cut down wasted spend, increase CTR’s, improve quality score and in turn deliver better results for your business.
More often than not there is something that can be improved. The common mistakes that we find are wrong match types, poor use of negatives, poor quality ad copy, incorrect landing page usage and overspending on the display network through poorly targeted placements.
We will look at your current PPC setup and identify where improvements can be made to make sure you are spending your budget effectively.
We also look at your Google analytics set up making sure all the PPC campaigns are being tracked correctly and goals are set up so you can determine how effective specific PPC campaigns are for your business.
Contact us if you want to know more about our PPC audit and how we can work with you to improve your PPC and grow your business.