Yoga London needed help tracking lead value and revenue. We optimised PPC, boosting conversions by 98%, CVR by 32%, and doubling ROAS.
Yoga London wanted to better understand the value of their leads and improve scalability. Struggling to track sales and revenue from leads, they asked Passion Digital for help in creating a PPC strategy that delivered higher-quality leads. We synced their CRM with Google Ads to connect leads to revenue, resulting in a 98% increase in platform conversions, a 32% boost in CVR and doubling their ROAS. Yoga London, a leading provider of professional yoga development qualifications, now had the insights needed to optimise and scale their campaigns effectively.
We synced their CRM to Google Ads so we could link leads to revenue. This allowed us to make strategic, data-led optimisation decisions. By interrogating data we found that the keyword ‘yoga teacher training’ was delivering the most leads on Google Ads but passing back the CRM revenue data, we identified that the keyword ‘training courses’ had the highest revenue CR%.
With this in mind, we re-aligned the budget to be in line with true ROAS, delivering more of those leads that would be more likely to convert.
98%
Increase in platform conversions
32%
Increase in CVR
x2
Increase in ROAS
Across six months, by thoroughly interrogating data we were able to increase platform conversions by 98%, increase CVR by 32% and increase ROAS by X2.
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