Christopher Watson

Head of Paid Media

Chris has over 8 years’ experience in paid media, particularly in the paid search area.

He’s worked across global and UK brands in a variety of industries.

Currently he leads a team of 12 paid search and paid social practitioners.

Areas of Expertise

  • Paid Media Strategy and Execution: Planning and implementing paid media strategies, including the use of PPC, social media advertising, display and programmatic. His ability to identify the right channels for specific campaigns and optimise budgets for maximum ROI is his biggest asset
  • Data Manipulation and Analysis: Strong analytical skills, with proficiency in manipulating large data sets to draw insights. This involves using statistical tools and methodologies to understand trends, patterns and relationships in data that can inform strategic decisions
  • Data Visualisation and Reporting Integration: Translating complex data into understandable and visually appealing formats. His expertise in using data visualisation tools allow stakeholders to easily comprehend data and make informed decisions
  • Team Nurturing and Development: In his role, he is responsible for fostering a supportive and collaborative environment that encourages team growth and development. This includes mentoring team members, facilitating ongoing training and development and promoting a culture of continuous learning and improvement