Paid Media
5 PPC Trends to Watch Out For in 2021
Who better to predict the latest PPC trends than Dave, our wonderful Head of PPC? Read on for the top 5 2021...
Paid Media
How to Create High-Converting Display Ads
When it comes to advertising your products and services online, display ads are one of the best ways to do that. However,...
Paid Media
What is Remarketing’s Place in My PPC Strategy?
Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of...
Paid Media
How To Make Your Remarketing Ads More Effective
Remarketing ads can be an essential part of an advertisers marketing strategy and it’s a great way to win businesses that might...
Programmatic
What is Search Ads 360 and Why Should You Use It?
dvanced PPC training coursesGoogle rebranded its ‘DoubleClick Search’ platform in 2018 as ‘Search Ads 360’. Find out below how it works and...
Paid Media
PPC Tips for Black Friday and Cyber Monday
With Black Friday and Cyber Monday around the corner, it is crucial to make sure your PPC campaigns are up to...
Paid Media
Ad Blocking and the Future of the Digital Landscape
I recently attended a breakfast seminar in Edinburgh (hosted by DigitalLBi and BIMA Scotland) which covered the rather contentious subject of ad...
Paid Media
PPC Strategies for the Food & Beverage Industry
Without a doubt the competition in the food business is fierce. If you’re selling food and/or drink from a specific location, you’ll need...