Content Marketing
The Thoughtful Traveller Day 2023: Famous Fictional Reviews Scavenger Hunt
In 2021, the hospitality sector lost €1.78 trillion due to a lack of tourism caused by the pandemic. All over the world,...
Content Marketing
Pet Sitting or Feet Pics? How The Cost Of Living Crisis Made Side Hustles a Necessity
In the last few years the ‘side hustle’ has gone from eye roll-inducing, inspirational LinkedIn fodder to something most people will need...
Content Marketing
How to Make Your Coffee Brand Part of the Conversation on Twitter
If you can’t live without good coffee then it’s never been a better time to be a caffeine connoisseur. With the increase...
Content Marketing
Why Content Marketers Need to Consider User Experience
As a digital content marketer, you’ve most likely invested a tonne of time creating the perfect content calendar, spent hours producing the...
Content Marketing
Could AI Have Written This Better Than Rosie?
This blog post is based on a content series that Rosie posted on LinkedIn in Jan-Feb 2023. Follow her on LinkedIn for...
Content Marketing
How to Get Your Houseplants in Front of the Right Audience
Since the pandemic, there have been many different brands selling houseplants that have sprouted up (pun intended). With so much competition, how...
Content Marketing
What Makes a Digital PR Campaign ‘Creative’?
The word ‘creative’ gets thrown around a lot in digital marketing, especially in Digital PR. It’s one of the most overused words...
Content Marketing
2022 Creative Review
With another year nearly over, we wanted to look back at creativity in 2022 and how it was used by different brands...
Content Marketing
How Is AI Being Used in Content Marketing and What Is The Potential?
Artificial Intelligence (AI) in digital marketing is nothing new, but in the last few years, we have seen a rise in new...
Content Marketing
The Rise of Social Media SEO: How Consumer Search Behaviour is Changing
It’s undeniable. Social platforms like TikTok, Instagram and Pinterest are overtaking Google as THE research tool of choice and even Google’s Senior...
Content Marketing
Research Shows a (Maybe Not So) Surprising Lack of Black Representation in Award Wins
It’s not news that diversity and representation is lacking across many industries and areas. While there have been efforts to improve this...
Content Marketing
What Makes a Perfect PR Pitch?
Most journalists receive more than several pitches on a daily basis. And when they’re short on time and skim-reading for the next...