Coronavirus support and digital marketing advice

2021 SEO Trends: Optimising All Your Brand Touchpoints



  If 2020 showed us one thing, it’s that being visible on the web is crucial for brands to succeed. The growing trend of companies looking for search engine optimisation over the past 12 months didn’t come as a surprise: organic authority is one of the major sources of trust for consumers. With an ever-growing

Content Marketing Trends for 2021


At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan out the way it has.  When – after an already troublesome start of Australian bushfires, tragic airplane crashes in Iran and Pakistan and the impeachment of the American president – the coronavirus pandemic

The ABCs of Digital Marketing


A is for Amy who fell down the stairs, B is for Basil assaulted by bears… No, we’re not plagiarising The Gashlycrumb Tinies by Edward Gorey – we’re paying homage to it. As you may or may not know, Edward Gorey (1925-2000) was an American author and illustrator who specialised in creating wonderfully weird, horribly

SEO Poetry: Is Search Intent Stifling Creativity?


Rosie takes on the challenge of writing poetry specifically optimised for SEO. Jump straight to… How to Write for SEO Applying SEO to PoetryRead My Free Verse Poem … and My Meta Description Haiku Hi, I’m Rosie, Passion Digital’s Content Marketing Manager. I have always considered myself a ‘creative type’. From the time I could

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