Your brand has laid some solid foundations for SEO, UX and social media and your business is running smoothly. But there comes a point when standing out from the crowd starts posing more of a challenge. A solid content strategy might be just what you need to take your web presence to the next level …

When it comes to brands, consumers have serious trust issues. You’ll have experienced this first-hand as your relationships with brands you once loved become tarnished in one way or another. Or conversely, you might grow to love a brand that you weren’t keen on in the beginning. Loyalty is a delicate thing and marketers know …

On Friday last week, some of the Passion Digital team took a trip to the South Coast to glean some knowledge from the expert speakers at the renowned Brighton SEO conference. Members from our SEO and Content Marketing departments attended insightful talks on a broad range of subjects from carefully selected industry leaders and entrepreneurs. These included: …

You won’t be surprised to hear that in order to sell products, brands need to first build an identity; a story that they tell others about themselves. But what consumers might not be aware of is that in recent years, building your brand’s identity has somewhat taken precedence over actually describing the product or service …