My name is Lola Michels and I’m the Content Strategist at Passion Digital. These are the top three content marketing trends for 2020 according to the content team.   Next-Level Visual Storytelling   In 2020, visual formats such video content, customised gifs and augmented reality filters are going to continue to be on the

There’s lots of controversy around gifs – namely, how the heck you’re supposed to pronounce the word. (If you haven’t guessed from the alliteration in the title of this blog post, we’re firm believers of the hard g – gif as in ‘gif’ not ‘jiffy’).    Whether it’s pronounced gif or jif – we’ll leave

If you’re in charge of creating content for your business, you want to be well aware of search intent. Incorporating this concept into the work you produce will improve its quality, help your website rank better on the search results page and ensure you are putting out content that users will actually find useful. After

Your brand has laid some solid foundations for SEO, UX and social media and your business is running smoothly. But there comes a point when standing out from the crowd starts posing more of a challenge. A solid content strategy might be just what you need to take your web presence to the next level