Influencer Marketing: Micro is the new Macro

27Oct

When it comes to brands, consumers have serious trust issues. You’ll have experienced this first-hand as your relationships with brands you once loved become tarnished in one way or another. Or conversely, you might grow to love a brand that you weren’t keen on in the beginning. Loyalty is a delicate thing and marketers know

Key Learnings from Brighton SEO 2017

11Apr

On Friday last week, some of the Passion Digital team took a trip to the South Coast to glean some knowledge from the expert speakers at the renowned Brighton SEO conference. Members from our SEO and Content Marketing departments attended insightful talks on a broad range of subjects from carefully selected industry leaders and entrepreneurs. These included:

‘The Power Of Curation in a World of Excess’ – Thoughts on Lecture by Michael Bhaskar

15Mar

‘Curation’ is the latest buzzword in media and tech. Propelled by the advent of social media, innovative digital content and a new culture of consumer consumption, the word has become important as we struggle to arrange and give meaning to the reams of media information on offer. ‘Curation’, the art of selecting useful information to

Why Super Bowl ads are becoming more obscure

03Feb

You won’t be surprised to hear that in order to sell products, brands need to first build an identity; a story that they tell others about themselves. But what consumers might not be aware of is that in recent years, building your brand’s identity has somewhat taken precedence over actually describing the product or service
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