An Introduction to Search Intent

08Nov

If you’re in charge of creating content for your business, you want to be well aware of search intent. Incorporating this concept into the work you produce will improve its quality, help your website rank better on the search results page and ensure you are putting out content that users will actually find useful. After

The Five Stages of Successful Content Strategy

02Aug

Your brand has laid some solid foundations for SEO, UX and social media and your business is running smoothly. But there comes a point when standing out from the crowd starts posing more of a challenge. A solid content strategy might be just what you need to take your web presence to the next level

Influencer Marketing: Micro is the new Macro

27Oct

When it comes to brands, consumers have serious trust issues. You’ll have experienced this first-hand as your relationships with brands you once loved become tarnished in one way or another. Or conversely, you might grow to love a brand that you weren’t keen on in the beginning. Loyalty is a delicate thing and marketers know

Key Learnings from Brighton SEO 2017

11Apr

On Friday last week, some of the Passion Digital team took a trip to the South Coast to glean some knowledge from the expert speakers at the renowned Brighton SEO conference. Members from our SEO and Content Marketing departments attended insightful talks on a broad range of subjects from carefully selected industry leaders and entrepreneurs. These included:
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