If you can’t live without good coffee then it’s never been a better time to be a caffeine connoisseur. With the increase in coffee brands popping up, you’re spoilt for choice. But if you’re one of these coffee brands, how do you make your brand stand out amongst so much competition? …by leveraging conversations happening on social media.
The Biggest Pet Peeve About Working From the Office? ….Instant Coffee!
The good news for brands that sell quality coffee is that your product seems almost recession proof. Coffee lovers won’t settle for subpar caffeine and WILL tweet about it if they have to drink it…
It turns out that office-based businesses all over the country are supplying their staff with bad coffee and employees aren’t happy. In some cases, they are even bringing in their own coffee so they don’t have to suffer…
This lack of quality coffee in offices is influencing online conversations on social media. The good news is that if you offer a coffee subscription service, you can make your brand a part of this conversation. The bad news is — so can your competitors. So how do you stand out from the crowd and let these customers know that your brand can help them?
How Do You Make Your Brand a Part Of The Conversation on Twitter?
You can capitalise on these social media conversations by creating content that puts your brand at the heart, with a creative campaign to get customers attention. Introducing the ‘Instant Upgrade For Your Office’ Twitter competition.
This is a UGC competition that prompts office workers all over the country to share a photo of their awful coffee on Twitter with an opportunity to win a supply of high quality coffee for their office. Social activations like this are a great way to tap into conversations that your audience are having and positions your brand as the solution to their problems.
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If you like this idea, we have many more like it and would love to talk to you about how we can help get your brand in front of the right people. Email us at email@example.com