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Category: Content Marketing

Content Marketing2020 Trends: Content

Well, 2020 was a wild ride! While we couldn’t have predicted coronavirus, most of the trends that we foresaw still played a key part in 2020. For...

Content MarketingGood Golly, Good Gif: Use Gifs to Make Your Content Pop

There’s lots of controversy around gifs – namely, how the heck you’re supposed to pronounce the word. (If you...

Content MarketingAn Introduction to Search Intent

If you’re in charge of creating content for your business, you want to be well aware of search intent. Incorporating this concept into the work...

Content MarketingThe Five Stages of Successful Content Strategy

Your brand has laid some solid foundations for SEO, UX and social media and your business is running smoothly. But there comes a...

Content MarketingInfluencer Marketing: Micro is the new Macro

When it comes to brands, consumers have serious trust issues. You’ll have experienced this first-hand as your relationships with brands you once loved...

Content MarketingKey Learnings from Brighton SEO 2017

On Friday last week, some of the Passion Digital team took a trip to the South Coast to glean some knowledge from the expert...

Content MarketingWhy Super Bowl ads are becoming more obscure

You won’t be surprised to hear that in order to sell products, brands need to first build an identity; a story that...

Content MarketingFacebook Reactions Are The Answer To All Boring Content

The humble emoji, mocked for many years as a try hard little guy forcing people to feel a certain way about...

Content MarketingPR and SEO: A Natural Digital Evolution

Once upon a time, SEO and PR existed as two separate entities and provided very different digital marketing solutions. Fast forward to today,...