Do you know what you’re posting on Facebook tomorrow? If the answer is no, then you could be in trouble. Without planning, any Social Media Manager will struggle to execute a successful social media strategy, meet KPIs and deliver impressive results. *Cue: the social media content calendar* Exactly what it says on the tin, a…

January. It’s still dark by 4:30pm, and there’s no Christmas lights or comfort food to take the edge off the freezing drizzle. So naturally we all start dreaming of travel to that sunny getaway, or the Eat-Pray-Love trip to broaden our minds, despite still being broke after festive frivolities. Enter the travel comparison sites and…

The humble hashtag began its life not as a tool for grouping conversations online but as a somewhat useless symbol. It first appeared as a replacement on American standard keyboards for the £ sign, despite the fact there was no clear use for it. There wasn’t even a universally accepted name for it, it was…

Dear Santa, We’ve been pretty good this year, so we were hoping that maybe you could stop by with a gift or two. Please find our social media wishlist below. Season’s Tweetings, The PD Social team. P.S We left you a beer in the fridge. There’s no denying that 2016 has been social media’s year,…