Snapchat Launches Gaming Platform To Boost User Experience


Snapchat has launched its eagerly anticipated integrated gaming platform. Focused on bringing people together again, the feature allows users to play real-time multiplayer games within the app, connecting with their contacts in a single action. When Snapchat Started The evolution of Snapchat started in a dorm room by Evan Spiegel and his friends back in

Paid Social Show: the number of impressions is not the number of people impressed


Becky and Emily were excited to attend the first Paid Social Show in Brighton on 11th April, a Brighton SEO Conference Fringe event. Talk topics covered many forms of paid social advertising, from channels Quora and Pinterest, to creating content and getting the most out of Facebook campaigns. Here we share some of our key

This week in social: What can we learn from Lush’s social media boycott?


If you haven’t been living under a social media rock, you will have seen the recent announcement by cosmetics brand Lush that they’re going to be ditching their social profiles in favour of a more ‘community’ focused, hashtag-driven strategy. Lush is turning off social — The Drum (@TheDrum) April 9, 2019 Q1: At least

Smoothie Operators: An Innocent Case Study


If you’re a social media user, particularly Instagram, you will probably have come across Innocent’s social media profiles or had content from them delivered to you in ad format. Or you may have seen them on the side of a bus – basically, they’re everywhere at the moment. We think Innocent are winning at social
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