How Can Social Media Data Analysis Be Used To Inform Business Decisions?

03Jul

Every second there are 6,000 tweets, 1,539 Tumblr posts and 919 Instagram photos published online, according to Internet Live Stats. There is an enormous amount of data and insights which can be drawn from the ever-increasing social media content online using methods such as social listening, brand monitoring, audience intelligence, trends research and competitor analysis.

Paid Social Show: the number of impressions is not the number of people impressed

16Apr

Becky and Emily were excited to attend the first Paid Social Show in Brighton on 11th April, a Brighton SEO Conference Fringe event. Talk topics covered many forms of paid social advertising, from channels Quora and Pinterest, to creating content and getting the most out of Facebook campaigns. Here we share some of our key

Smoothie Operators: An Innocent Case Study

23Jan

If you’re a social media user, particularly Instagram, you will probably have come across Innocent’s social media profiles or had content from them delivered to you in ad format. Or you may have seen them on the side of a bus – basically, they’re everywhere at the moment. We think Innocent are winning at social

Twitter Changes its Character Limit

13Nov

Last week the nation mourned. After a long battle of competing with Facebook, Twitter lost its defining 140-character limit. In an effort to attract new users and increase growth, the Twitter character limit expanded to 280 characters, making it ‘easier’ for all to Tweet. The days of deciding which grammatical sin should be committed would
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