Good Golly, Good Gif: Use Gifs to Make Your Content Pop

23Dec

There’s lots of controversy around gifs – namely, how the heck you’re supposed to pronounce the word. (If you haven’t guessed from the alliteration in the title of this blog post, we’re firm believers of the hard g – gif as in ‘gif’ not ‘jiffy’).    Whether it’s pronounced gif or jif – we’ll leave

The Impact of Social Media on Users’ Wellbeing and Mental Health

18Dec

It’s well known that social media platforms have been at the forefront of fast and effective communication for a while now, providing easy access to information and a space where people around the world can voice their thoughts and opinions. While this is incredibly positive in many ways, it can potentially have some negative repercussions.

What We Learnt at Boost with Facebook’s ‘Holiday Bootcamp’ Event 2019

24Oct

I’m Carolina Abaunza Moreno and as part of my role within the Marketing and PR Team at Passion Digital, attending training and networking events is one of the things I look forward to the most. I was excited to attend Boost with Facebook’s ‘Holiday Bootcamp’ this month. It offered the opportunity to delve deeper into

How Can Social Media Data Analysis Be Used To Inform Business Decisions?

03Jul

Every second there are 6,000 tweets, 1,539 Tumblr posts and 919 Instagram photos published online, according to Internet Live Stats. There is an enormous amount of data and insights which can be drawn from the ever-increasing social media content online using methods such as social listening, brand monitoring, audience intelligence, trends research and competitor analysis.

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