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Category: Social media

Social mediaHow to Deal with Negative Comments on Social Media

If you produce any content on the internet, you are always going to get comments. Positive ones, negative ones and sometimes...

Social mediaHere’s Why You Shouldn’t Fixate on Your Instagram Follower Count

Very often we’re approached by brands who want to reach 10,000 followers on Instagram (or 50,000, or 100,000) and ask...

EcommerceYour 2021 Guide to Social Shopping

Alex, our Head of Paid Social, predicted that e-commerce would be one of the top social trends of 2021. Now he’s back to expand...

Social mediaSocial Media Trends 2021: Passion’s Picks

Here at Passion Digital we keep our finger on the pulse of the digital world – and in 2020, that pulse was certainly racing!...

Content Marketing2021 SEO Trends: Optimising All Your Brand Touchpoints

If 2020 showed us one thing, it’s that being visible on the web is crucial for brands to succeed. The growing...

NewsFacebook Removes the Infamous 20% Text Rule

If you work closely with Facebook Ads Manager you’ll be all too aware of the infamous ‘20% text’ rule. For those aren’t in...

AdwordsThe ABCs of Digital Marketing

A is for Amy who fell down the stairs, B is for Basil assaulted by bears… No, we’re not plagiarising The Gashlycrumb Tinies by Edward...

EducationalWhat is a Marketing Attribution Model and Which One Should You Choose?

Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models....

Content MarketingChrome Extensions the Passion Crew Can’t Live Without

Here at Passion, we love a lot of things: digital marketing (duh), a cold beer with our teammates after work on a...