Here at Passion Digital we keep our finger on the pulse of the digital world – and in 2020, that pulse was certainly racing! We asked Alex, our Head of Paid Social, for his list of the top 3 social media trends to expect more of in 2021. via GIPHY 1. Social Media and eCommerce

  If 2020 showed us one thing, it’s that being visible on the web is crucial for brands to succeed. The growing trend of companies looking for search engine optimisation over the past 12 months didn’t come as a surprise: organic authority is one of the major sources of trust for consumers. With an ever-growing

If you work closely with Facebook Ads Manager you’ll be all too aware of the infamous ‘20% text’ rule. For those aren’t in the know, Facebook allowed only images (and video thumbnails) to perform optimally when less than 20% of the total image size contained text – until now, that is. Advertisers have heard from

A is for Amy who fell down the stairs, B is for Basil assaulted by bears… No, we’re not plagiarising The Gashlycrumb Tinies by Edward Gorey – we’re paying homage to it. As you may or may not know, Edward Gorey (1925-2000) was an American author and illustrator who specialised in creating wonderfully weird, horribly