Instagram was once considered an app to share over-filtered photos with your close friends. Now it’s a stimulating hub of brand activity and the perfect platform for marketers to thrive. With over 500 million (and counting) users of the app worldwide, it’s clear to see why this is such a great platform to utilise for…

Do you know what you’re posting on Facebook tomorrow? If the answer is no, then you could be in trouble. Without planning, any Social Media Manager will struggle to execute a successful social media strategy, meet KPIs and deliver impressive results. *Cue: the social media content calendar* Exactly what it says on the tin, a…

January. It’s still dark by 4:30pm, and there’s no Christmas lights or comfort food to take the edge off the freezing drizzle. So naturally we all start dreaming of travel to that sunny getaway, or the Eat-Pray-Love trip to broaden our minds, despite still being broke after festive frivolities. Enter the travel comparison sites and…

The humble hashtag began its life not as a tool for grouping conversations online but as a somewhat useless symbol. It first appeared as a replacement on American standard keyboards for the £ sign, despite the fact there was no clear use for it. There wasn’t even a universally accepted name for it, it was…