Running Your Campaigns

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Advancing in PPC

PPC has become one of the most important parts of any digital marketing strategy. This advanced PPC training course at our London HQ can help anyone involved in pay-per-click advertising perfect their craft and become an expert in the field.

What you’ll learn
Setting up a campaign

Learn to set up your own successful campaign and get the best results from the outset.

Developing your strategy

Get effective pointers on turning business objectives into measurable and achievable goals.

Create and deliver reports

We’ll show you how to use Google Ads reporting tools to demonstrate the successes and learnings from each campaign.

How to optimise for different outlets

Make your PPC campaign work for social, video, mobile and others.

Getting your PPC spend right

Learn how to get the best possible results from your budget.

Advanced PPC features

This will include training in countdown ads, dynamic search ads, customer match, remarketing strategies for search and many more.

  1. Welcome and Introductions
  2. Part 1 - Set-up and Strategy
    • Setting up a campaign
    • Developing your strategy
    • Create and deliver reports
  3. Break
  4. Part 2 - Technical Paid Search
    • How to optimise for different outlets
    • Getting your PPC spend rights
    • Advanced PPC features
  5. Overview and conclusions

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4B Union Court,
London SW4 6JP,
United Kingdom