The travel industry has been heavily hit by the restrictions posed by the coronavirus. Holidays have had to be cancelled or rescheduled, new bookings have fallen dramatically and many Brits got stranded abroad. Airlines and travel companies are forced to adapt to the changing circumstances and find creative ways to retain their audience.
As no other travel companies were adapting their content efforts to the new situation yet, we saw an opportunity for Teletext Holidays to be a pioneer by addressing the coronavirus lockdown in their travel content strategy. We wanted them to become a beacon of positivity to their followers and proactively proposed a wealth of content ideas - for their social media channels, ongoing outreach and the blog - addressing these unprecedented circumstances. Upon approval of the onsite content ideas, our content team responded quickly, resulting in the first blog posts going live within merely two work days.
Have a look at how we are keeping the travel community engaged and try to lift their spirits on Teletext Holidays’ travel blog.