• Web Development

NHS Kingston Hospital Charity Web Case Study

NHS Kingston Hospital charity strives to continue to deliver an outstanding level of care.

The challenge.

NHS Kingston Hospital Charity challenged us to build a sleek WordPress site with Blackbaud integration to engage patients and boost donations.

We were challenged to create a stand-alone website that integrated with their donation platform, Blackbaud eTapestry. They needed a user-friendly WordPress site to engage patients, families and donors. Our goal was to deliver a website the charity would proudly showcase, while ensuring seamless donation processing. NHS Kingston Hospital Charity is dedicated to providing exceptional care and the new platform would support their mission, enhancing their ability to connect with supporters and continue delivering outstanding services.

Our response.

The client asked us to build a scalable WordPress platform and integrate the Blackbaud platform on appeal pages to accept payments via credit and debit. As one of the main aims of the website is to accept donations, this was crucial to the site’s success.

The Passion Digital team delivered a solution that addressed both needs:

See it in action

Passion Digital Ltd.’s responsiveness and high-quality work have helped them dramatically increase the client’s visibility. Their remarkable SEO skills are perfectly in line with the client’s social media strategies, and their deep understanding of the firm’s branding encourages ongoing engagement.

We’ve been looking at our visibility versus our competition, and we’ve done very well compared to other companies. In fact, we’re only chasing one company at the moment. Their excellent site traffic and SEO support as well as their understanding of how those metrics complement what we’re doing on our social media have helped us achieve our goals.

Overall, we’ve been truly impressed with the improvements they’ve made as well as the results of their work. As a result, we’ve recommended them to another company.

Kiran Noonan Managing Director

They really spent the time to understand the company when we first began working together. I’ve worked with a couple of SEO agencies over the last sort of eight or nine years and a lot of the time, they’re very numbers-focused, which you would expect – the numbers dictate the content.

I think because Passion spent so long and put so much time and effort into understanding the business, the tone of voice and our position in the market, they’ve provided a unique ability to marry a numbers-focused strategy with a content plan. It’s very much in tune with what we want and it’s the kind of flavor we would expect – I personally haven’t experienced that with another organic search agency.

Dale Bray Digital Marketing Manager

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