Our response.
Digital marketing is a big part of Ultimate’s overall strategy and the new site had to be totally SEO-friendly and all-powerful in the eyes of Google and designed for maximum return on paid conversions.
The Ultimate Travel Company set us the challenge to unify four distinct sites into a single WordPress hub, migrating 5,000+ pages.
The Ultimate Travel Company, home to four distinct travel brands, needed a unified online presence. Each brand’s site had a unique design and used different frameworks and content systems. Our task was to consolidate these four sites into a cohesive WordPress multi-site installation, aligning them with the Ultimate brand. This involved migrating over 5,000 pages and years of content to create a central hub for their luxury travel services, enhancing their ability to offer bespoke, memorable travel experiences to clients worldwide.
Digital marketing is a big part of Ultimate’s overall strategy and the new site had to be totally SEO-friendly and all-powerful in the eyes of Google and designed for maximum return on paid conversions.
Our research phase for all four Ultimate sites was our biggest exercise in discovering and formulating the ideal user experience strategy. We studied the old sites’ user analytics and behavioural patterns meticulously and really got inside the head of an Ultimate user.
This informed all our UX design decisions and helped us formulate a brand new structure for their sites which would ultimately (pun intended) guide us in mapping out the mammoth content migration effectively and in such a way that search engines would be able to recognise all of these changes.
Similarly, a brand new, modern, polished and fully responsive user interface was designed from the ground up, looking at where users were struggling to access content and features on the old site and making the process a lot more accessible and engaging.
4
Site WordPress network
5000
Pages of content
30%
Increase in page views
It was a huge undertaking but we have launched both The Ultimate Travel Company and Bridge & Wickers’ websites with Specialtours and Ultimate Challenges currently in development within the same multi-site network. Four sites, one administration area, multiple teams collaborating effectively and with brand consistency. We couldn’t be happier with the outcome and to see a real force in the travel industry finally looking the part and doing their loyal customer base a favour!
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