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With a global increase in interest around understanding and improving mental health, Passion’s SEO team wanted to explore just how much search queries...

Anyone working in SEO or PPC is exposed to a large amount of data from various third-party...

Well, quite a lot as it turns out. With voice search becoming more popular as the years pass, it begins to...

Tired of manually copying data from Google Analytics to your client friendly excel dashboard? I was! I stumbled upon this great...

I have been in several situations with my clients where I needed to see the traffic coming from Google Image Search.  This,...

Google Tag Manager (GTM) is one of the many services Passion Digital offers; in this article I will go through a...

Introduction The most important aspect of PPC is testing. Test test test. There is no such thing as the best, only the “optimum for now”....

How to use Google Content Experiments to improve conversion rates, without affecting your SEO performance. A/B testing (often called split testing)...

Pinterest introduced analytics back in March, but for small businesses looking to expand their social horizons, we want to give you an easy...