Well, quite a lot as it turns out. With voice search becoming more popular as the years pass, it begins to have more of an impact on businesses SEO strategies. First I’ll outline just how popular voice search has become over time. After that, I’ll delve a bit into how this changes how we should …

Tired of manually copying data from Google Analytics to your client friendly excel dashboard? I was! I stumbled upon this great Microsoft Excel Addin called “Analytics Edge” which allows you to automate the whole process, with just a few clicks! This guide and sample will show you how to automate Google Analytics data in your excel …

I have been in several situations with my clients where I needed to see the traffic coming from Google Image Search.  This, of course, applies to clients with e-commerce websites and visually nice products. The thing is, I looked and looked, and I couldn’t find any help in the Analytics support section regarding tracking image traffic. …

Google Tag Manager (GTM) is one of the many services Passion Digital offers; in this article I will go through a short explanation of what GTM is, and how to setup your first “Tag”. What is Google Tag Manager? GTM allows you to quickly and easily add code to your website without the need of …