Anyone working in SEO or PPC is exposed to a large amount of data from various third-party programs. In order to get the right insights for your next steps of action, you will need to use the right tools to analyse all this data. Excel is undoubtedly one of them, but as we often learn …

Well, quite a lot as it turns out. With voice search becoming more popular as the years pass, it begins to have more of an impact on businesses SEO strategies. First I’ll outline just how popular voice search has become over time. After that, I’ll delve a bit into how this changes how we should …

Tired of manually copying data from Google Analytics to your client friendly excel dashboard? I was! I stumbled upon this great Microsoft Excel Addin called “Analytics Edge” which allows you to automate the whole process, with just a few clicks! This guide and sample will show you how to automate Google Analytics data in your excel …

I have been in several situations with my clients where I needed to see the traffic coming from Google Image Search.  This, of course, applies to clients with e-commerce websites and visually nice products. The thing is, I looked and looked, and I couldn’t find any help in the Analytics support section regarding tracking image traffic. …