Data & Analytics
Preparing for the Phasing Out of Third-Party Cookies
As we enter the era of Google phasing out third-party cookies, it really is time to accelerate your first-party data strategy if...
Data & Analytics
Imagine Better Series: The Future of Call Tracking
Leveraging data analytics is important for businesses aiming to refine their digital marketing strategies effectively. By integrating Call Tracking into your toolkit,...
Data & Analytics
Forget Carbon Footprints: What is Our Data Footprint and What on Earth Can We Do About It?
With COP26 taking off next month and the daily news reports of global temperature rises and ice caps shrinking at an unimaginable...
Data & Analytics
What is a Marketing Attribution Model and Which One Should You Choose?
Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models. Ever since I started...
Data & Analytics
Analyse search queries with Python to help with your PPC and SEO efforts
Anyone working in SEO or PPC is exposed to a large amount of data from various third-party programs. In order to get...
Data & Analytics
How to automate Google Analytics data in your excel document
Tired of manually copying data from Google Analytics to your client friendly excel dashboard? I was! I stumbled upon this great Microsoft Excel...
Data & Analytics
How to Check Image Traffic in Google Analytics
I have been in several situations with my clients where I needed to see the traffic coming from Google Image Search. This,...
Data & Analytics
How To Get Started With Pinterest Analytics
Pinterest introduced analytics back in March, but for small businesses looking to expand their social horizons, we want to give you an...