Data & Analytics
The Importance of First-Party Data
In the ever-changing landscape of digital marketing best practices, from second-party cookie deprecation to GDPR privacy compliance, first-party data collection and utilisation...
Data & Analytics
Changing Your Financial Year in Looker Studio
Why custom financial reporting periods matter Imagine you’ve just closed the first quarter of your fiscal year, but it doesn’t align with...
Data & Analytics
Everything You Need to Know About Google Consent Mode V2
Balancing user privacy with the need for data insights presents a significant challenge. As a specialist data and analytics agency, we excel...
Data & Analytics
Preparing for the Phasing Out of Third-Party Cookies
As we enter the era of Google phasing out third-party cookies, it really is time to accelerate your first-party data strategy if...
Data & Analytics
Imagine Better Series: The Future of Call Tracking
Leveraging data analytics is important for businesses aiming to refine their digital marketing strategies effectively. By integrating Call Tracking into your toolkit,...
Data & Analytics
Forget Carbon Footprints: What is Our Data Footprint and What on Earth Can We Do About It?
With COP26 taking off next month and the daily news reports of global temperature rises and ice caps shrinking at an unimaginable...
Data & Analytics
What is a Marketing Attribution Model and Which One Should You Choose?
Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models. Ever since I started...
Data & Analytics
Analyse search queries with Python to help with your PPC and SEO efforts
Anyone working in SEO or PPC is exposed to a large amount of data from various third-party programs. In order to get...