If you want to increase your authority in the eyes of search engines such as Google – and in the process boost your rankings in the search results page – you need a good amount of useful, enriched content on your website.
Content Marketing Services
Content Marketing Agency London
Passion’s content marketing services can give you bigger and better campaigns that go above and beyond just blog posts and site copy. We can lead the creation of unique and innovative content such as interactives, creative social media assets, calculators, infographics, comprehensive guides, video content, original photography, mini sites, research reports and so much more.
As a content marketing agency we excel due to the solid research foundation our work is based on as well as the strategy alignment behind it, the high attention to detail, the creative execution, the outreach that ensures it reaches your target audience(s) and the performance analysis that helps take it to the next level.
2021 Content Trends
We know it’s important to stay up to date on the latest creative content trends so that we can provide the best service possible for our clients. Some of the top trends for 2021 include agile content creation, personal stories and a focus on performance. These pillars – among others – help us produce the most innovative, cutting-edge content marketing strategies for our clients.
Why Content Marketing is Important
Content helps you rank
Content drives traffic
While some content is time sensitive, many pieces of content are evergreen – meaning that they will continue to resonate with your target audience months and even years after they are posted. This type of content will continue to drive traffic to your website with little to no effort long after it’s been published.
Content builds your brand
Whether you’re launching a new brand or breathing new life into an existing one, content can help communicate your unique brand values and personality. We put real thought into your tone of voice and the topics we write about, ensuring that they fit your style.
Content gets you links
Having great content means that other websites will want to link to you, which leads to referral traffic, improved brand awareness and increased domain authority. Our blogger outreach services will also help you with your link building endeavours.
Content builds trust
Trust factors have become increasingly important since Google’s E-A-T update. That’s why we consider it our responsibility to ensure your content hub is SSL secure, has good user experience, is underpinned by your internal experts and shows off your credentials.
Content Marketing Services
At Passion Digital, our research methods allow us to get to know your industry, your brand and your audience quickly and intimately.
Good research and insight work transcends channels and should always be the starting point for any new campaign. At Passion Digital, our research methods allow us to get to know your industry, your brand and your audience quickly and intimately.
Our content marketing strategy approach ensures that our content efforts are aligned with your wider business and marketing goals.
Our content strategy approach ensures that our content efforts are aligned with your wider business and marketing goals. We will collaborate with you and your team, and discuss everything from your content objectives to your target audiences and the tracking options that we’ll need to put in place.
With insights from our SEO, social media, outreach, account and UX experts, we’re able to generate and assess ideas from many different angles.
Having aligned our strategy with your objectives, we’ll have an internal content brainstorm that involves many of our different digital marketing specialists. With insights from our SEO, social media, outreach, account and UX experts, we’re able to generate and assess ideas from many different angles.
After our initial brainstorm, we will present you with a number of ideas that we can explore and build upon together with your team. This will help us refine our selection and put together campaign summaries and an annual roadmap.
We can create superb content for you that doesn’t only read and look good but is also bound to help you succeed.
Once we have done our research, defined our strategy and planned out our campaign ideas, we can create superb content for you that doesn’t only read and look good but is also bound to help you meet your goals.
We aspire to work according to the 80/20 rule: 20% of our allocated resources goes towards content creation, and 80% towards outreach.
When recommending that our clients invest in hero content, we want to make sure that this content gets seen by their target audience(s). This is why we aspire to work according to the 80/20 rule: 20% of our allocated resources goes towards content creation, and 80% towards outreach. This approach will help us gain optimal results for our content efforts.
All content that we create is designed with performance in mind.
Content objectives, targets and tracking methods are defined in the strategy stage. When a content campaign is over, we will review its performance.
Frequently Asked Questions
What is content marketing?
Simply put, content marketing is a type of digital marketing that involves creating content for an online audience, then publishing and/or distributing it in a variety of different ways – e.g. as blog posts, landing pages, outreach campaigns, email sendouts, organic social media content etc. The goals of content marketing can include (but are not limited to):
- Increasing brand awareness
- Supporting SEO
- Expanding a customer base
- Increasing user engagement
- Generating leads
- Increasing online sales
Ensuring that your business has a strong content marketing strategy means that your content will be high quality and innovative, attract and resonate with your target audience and help you meet your goals.
What kind of content can you create for me?
Content is the cloud of relevancy that surrounds your sales copy and it can live on various different on-site and off-site channels. The aim of content is to capture and engage your target audience to eventually lead them down the conversion funnel that was designed during the strategy stage.
Examples of content that we can create for you are:
- Hero content (interactives, quizzes, infographics, photography, video, competitions, microsites)
- Blog content
- Organic social media content
- Contributing content
- Email marketing content
What kind of outreach and promotion efforts do you offer?
We have a variety of outreach and promotion efforts available including:
- Outreach list creation
- Blogger collaborations
- Contributing article writing
- Outreach to online publications
- Organic social posts
- Paid social promotion
- Display ads promotion
- Press release writing
- Press release distribution
How will you be able to know if the content you create for me is performing well?
Our main goal is creating great content that meets and exceeds our clients’ goals, so it’s important that we can accurately track how these pieces are performing. Some content performance indicators may include:
- Number and quality of backlinks
- Referral traffic from referring domains
- Engagement on social platforms
- Traffic from social media platforms
- Average time on page
- App downloads
- User sign-ups