If you want to make the most of your content marketing, understanding the difference between content and sales copy is crucial. After all, journalists, bloggers and industry experts are less likely to share or link to heavily branded content that obviously tries to sell your products or services. So what is content and what is sales copy – and how are they different?
Sales copy is created for advertising and marketing purposes, and its purpose is to sell. It is written to persuade customers of the value of your offering and convert them into leads. Sales copy may include product specifications, unique selling points and call to actions.
Content extends far beyond copy: it tells a story. It aims to educate, help, inspire or entertain your target audience. Content can take the form of videos, infographics, images, calculators and many other assets. The main power of content, however, lies in the creativity of the idea.