The challenge.
King’s College London’s Institute of Psychiatry, Psychology and Neuroscience (IoPPN) conducted research exploring how young people experience anxiety, sadness and anger. They produced three long-form videos addressing these emotions and sought to promote them to a young audience to drive engagement. Tasked with this mission, we employed smart audience targeting and strategic platform selection. The result was astounding: we delivered over double the number of view targets, equating to more than 470 days of viewing time and over 199,000 completed views of the third video by those who had seen the first two.
