These are the most common Pay Per Click ad formats that are used by advertisers:
• Paid Search – the basic ad format shown on search engine results pages (SERPs), normally above organic results
• Display ads – banner and video ads placed on third-party websites
• Shopping ads – small product images (swipe-able on smartphones) with price and more – these are great for retail!
• YouTube / video advertising –places your video ad before and during other videos – great for awareness!
Unlike traditional advertising methods, you pay each time a user clicks on your ad – the cost is referred to as cost per click (CPC).
In some cases (display / video), you may choose to pay per thousand impressions (CPM) – good if your main aim is awareness.
We believe that one of the most beneficial things about PPC is how dynamic it is. Ads can be up and running in a few hours, data is gathered in near real-time and adjustments can be made quickly, helping you place your ads in front of the right user, at the right time