Paid Social Media Marketing

Register Interest
Book now
Unlocking Paid Social

Are you looking for new ways to promote your products, services or your business in general? This course will introduce you to the foundations of Paid Social Advertising and how it can open up avenues to target your desired audiences. You’ll gain experience in the commonly used platforms such as Facebook, Instagram LinkedIn and Twitter – from setting up campaigns to tracking effective customer journeys that deliver results.

What will I learn?
Upon completion of this course, you will be equipped to:
  • Tailor your paid social strategy to your current marketing strategy
  • Identify business objectives and apply these to the marketing funnel
  • Build effective paid campaign structures • Identify existing and potential audiences
  • Analyse and optimise campaigns based on performance
Is this course suitable for me?

The Digital Kitchen Paid Social course has been designed for intermediate-advanced social media users, who have a good understanding of each platform (Facebook, Twitter, Instagram & LinkedIn).

This course is suitable for those who have experience in running paid social media advertising who would like more understanding of how to optimise and improve performance.

It is also relevant for those who have little to no paid social experience, and will teach you how to use paid social to achieve your business objectives, demonstrated by real-life case studies.

Previous knowledge requirements:

Have experience with how social media channels work. Some working knowledge of Facebook Ads Manager, Twitter Ads and LinkedIn advertising will be useful but not essential

  1. Welcome and Introductions
  2. Part 1: Introduction to marketing funnel, identification of objectives, audiences, insights, creative and competitor analysis.
  3. Break
  4. Part 2 Application: including pixel tracking, custom audiences and channel breakdowns across objectives, targeting, formats, creative and analysis.
  5. Overview and Conclusions

Booking form
Invalid promotional code
Cost per ticket
{{ currency_cost }}
{{ discount_amount_formatted }}
{{ total_cost_vat_formatted }}
Total cost
{{ total_cost_with_vat_formatted }}

No account required

Contact Form

Give us a call


Come say hello

4B Union Court,
London SW4 6JP,
United Kingdom