Intro to SEO

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Starting out in SEO

Do you keep coming across SEO beginners courses but can never find the right one? Or have you been repeatedly told how important SEO is for business but never known why? Then this beginner’s course in SEO at our London HQ is for you.

What you'll learn
What SEO is and why it is important

Our SEO training course will teach you why SEO is so important and what all the hype is about.

How search engines function

How search engines understand your site, crawling and indexing, search algorithms and types of search engine results.

Keyword research

Why it is the basis of SEO and how to perform one accurately (step-by-step).

On-site SEO

Our ‘SEO for beginners’ course will explore the core areas of on-site SEO and how to optimise them following best practice with this SEO training course.

SEO Content

SEO copywriting dos and don’ts.

Off-site SEO

Discover what it is and why it’s crucial with our SEO training course. We’ll also give some pointers on how to do it correctly.

The future of SEO

How do we see SEO changing in the future? Get an insight into what to expect.

Measuring results

How do we know that our SEO efforts are working?

  1. Welcome and Introductions
  2. Part 1 - The Basics of SEO
    • Why is SEO important?
    • How do Search Engines Work?
    • Basic Keyword Research & tools
  3. Break
  4. Part 2 - Getting Technical
    • On-site SEO
    • Off site SEO
    • The future of SEO
    • Measuring Success
  5. Overview and conclusions

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