Intro to Google Ads

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Starting out in PPC?

The term PPC has been thrown at you and you’re not sure what it is or how to get started. This beginners PPC course is the perfect introduction to Paid Search through Google Ads (formerly known as Google AdWords) – our training will be able to help you understand what PPC is and how it can help drive new business for advertisers. Start your journey to becoming a PPC expert with Digital Kitchen.

What you’ll learn
What is Paid Search?

Find out what Paid Search is and why people use it.

Why use Google Ads?

Find out why we suggest using Google Ads for paid search over other platforms, such as Bing.


Learn all the Google Ads lingo that advertisers use on a day-to-day basis.

Account structure

We’ll show you how to set up Google Ads account, how it is structured and what each level means.


We’ll teach you what keywords are, the different match types available and why keyword bids and quality scores are so important. The course also includes information on how to successfully research keywords.

Ad copy & ad extensions

What is ad copy? Why is it so important? And what are the top tips for writing eye catching adverts?

Tracking results

It’s all well and good being able to set up a Google Ads account, but how do you know if it’s successful? Our PPC training course will show you how to measure the success of your campaigns.

  1. Welcome
  2. Part 1 - Introductions to Paid Search
    • What is Paid Search
    • Why Use Google Ads
    • Terminology
    • Account Structure
  3. Break
  4. Part 2- Paid Search Basics
    • Keywords
    • Ad Copy & Ad Extensions
    • Tracking Results
  5. Overview and conclusions

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