Google Shopping

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Starting In Google Shopping

If you work in ecommerce or have an ecommerce website, then this course is perfect for you.
You shoukd alerady have some understanding or Google Ads and how it works, hopefully you have already set up and work on search campaigns.
We’ll teach you about shopping feeds and how they are foundations of any Google Shopping campaign and how you can create and optimise campaigns

What will I learn?
Upon completion of this course, you will be equipped to:

• Audit a shopping feed to ensure its Google compliant
• Create a Google Merchant Center and submit feeds
• Link Google Merchant Center to Google Ads
• Create Google Shopping Ads campaigns
• Optimise Google Shopping Ads campaigns

Is this course suitable for me?

The Digital Kitchen Google Shopping course has been developed for someone who has or is currently working with an e-commerce website and wants to drive sales.
Learning how to set up and run effective Google Shopping Ads will help you to better market your website and drive more revenue.
The course provides an introduction to Shopping Ads and will teach you how to successfully manage them.

Previous knowledge requirements

Experience and understanding of Google Ads platform, setting up and managing search campaigns

  1. Welcome and Introductions
  2. Part 1 - Shopping Feeds and Google Merchant Center
  3. Break
  4. Part 2 - Setting Up and Optimising Google Shopping Campaigns
  5. Overview and conclusions

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