Pay Per Click (PPC) - Beginners

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Starting out in PPC?

The term PPC has been thrown at you and you’re not sure what it is or how to get started. This beginners PPC course is the perfect introduction to Paid Search through Google Ads – our training will be able to help you understand what PPC is and how it can help drive new business for advertisers. Start your journey to becoming a PPC expert with Digital Kitchen.

What you’ll learn
What is Paid Search?

Find out what Paid Search is and why people use it.

Why use Google Ads?

Find out why we suggest using Google Ads for paid search over other platforms, such as Bing.

Terminology

Learn all the AdWords lingo that advertisers use on a day-to-day basis.

Account structure

We’ll show you how to set up AdWords account, how it is structured and what each level means.

Keywords

We’ll teach you what keywords are, the different match types available and why keyword bids and quality scores are so important. The course also includes information on how to successfully research keywords.

Ad copy & ad extensions

What is ad copy? Why is it so important? And what are the top tips for writing eye catching adverts?

Tracking results

It’s all well and good being able to set up an AdWords account, but how do you know if it’s successful? Our PPC training course will show you how to measure the success of your campaigns.

Schedule
  1. Welcome
    09:00
  2. Part 1 - Introductions to Paid Search
    09:15
    • What is Paid Search
    • Why Use Google Ads
    • Terminology
    • Account Structure
  3. Break
    10:30
  4. Part 2- Paid Search Basics
    11:00
    • Keywords
    • Ad Copy & Ad Extensions
    • Tracking Results
  5. Overview and conclusions
    12:30

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