Pay Per Click (PPC) - Beginners

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London Office
£250 + vat
Starting out in PPC

The term PPC has been thrown at you and you’re not sure what is or how to get started. This PPC beginners course is the perfect introduction to Paid Search through Google Ads – our training will be able to help your start your journey to becoming an expert.

What you’ll learn
What is Paid Search?

Find out what Paid Search is and why people use it.

Why use Google Ads?

Find out why we suggest using Google Ads for paid search over other platforms, such as Bing.

Terminology

Learn all the AdWords lingo that advertisers use on a day-to-day basis.

Account structure

We’ll show you how an AdWords account is structured and what each level means.

Keywords

We’ll teach you what keywords are, the different match types available and why keyword bids and quality scores are so important. The course also includes information on how to successfully research keywords.

Ad copy & ad extensions

What is ad copy? Why is it so important? And what are the top tips for writing eye catching adverts?

Tracking results

It’s all well and good being able to set up an AdWords account, but how do you know if it’s successful? Our PPC training course will show you how to measure the success of your campaigns.

Schedule
  1. Welcome and Introductions
    09:00
  2. Part 1
    09:15
    • What is Paid Search
    • Why Use Google Ads
    • Terminology
    • Account Structure
  3. Break
    10:30
  4. Part 2
    11:00
    • Keywords
    • Ad Copy & Ad Extensions
    • Tracking Results
  5. Overview and conclusions
    12:30

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Tel: 02034321369
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