Conversion Rate Optimisation (CRO) is the process of extracting more value from the existing traffic to a website. What are the principles and tools to adopt best-in-class results? You can find out on our beginners CRO training course in our London HQ.
Conversion Rate Optimisation (CRO) - BeginnersRegister Interest
Introduction to the practice of optimising a website to turn more visitors to customers. Learn how CRO can help companies to realise fast growth.
We’ll examine the benefits of CRO, and make specific comparisons to the alternative ways of increasing revenue through your website, such as increasing traffic to the site.
CRO results are seldom uniform across websites and verticals. We’ll dispel common myths and so-called best practices.
Training includes an introduction to the principles of HCD and optimising based on understanding users.
The hard numbers about how people behave. Learn how to drive insight by interpreting web analytics data.
Understanding why people behave the way they do. We’ll cover heuristic evaluation, UX research and user testing, to name a few.
How to create data-driven hypotheses that inform your website changes.
Training in how to launch experiments that validate your website changes (includes an introduction to concepts such as sample size and statistical confidence).
- What is CRO
- The business case for CRO
- Dispelling misconceptions
- Human-centred design principles
- Quantitative research (understanding ‘what’)
- Qualitative research (understanding ’why’)
- Hypothesis planning
- A/B testing