Conversion Rate Optimisation (CRO) - Beginners

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Starting out in CRO

Conversion Rate Optimisation (CRO) is the process of extracting more value from the existing traffic to a website. What are the principles and tools to adopt best-in-class results? You can find out on our beginners CRO training course in our London HQ.

What you'll learn
What is CRO

Introduction to the practice of optimising a website to turn more visitors to customers. Learn how CRO can help companies to realise fast growth.

The business case for CRO

We’ll examine the benefits of CRO, and make specific comparisons to the alternative ways of increasing revenue through your website, such as increasing traffic to the site.

Dispelling misconceptions

CRO results are seldom uniform across websites and verticals. We’ll dispel common myths and so-called best practices.

Human-centred design (HCD)

Training includes an introduction to the principles of HCD and optimising based on understanding users.

Quantitative research

The hard numbers about how people behave. Learn how to drive insight by interpreting web analytics data.

Qualitative research

Understanding why people behave the way they do. We’ll cover heuristic evaluation, UX research and user testing, to name a few.

Hypothesis planning

How to create data-driven hypotheses that inform your website changes.

A/B testing

Training in how to launch experiments that validate your website changes (includes an introduction to concepts such as sample size and statistical confidence).

Schedule
  1. Welcome and Introductions
    14:00
  2. Part 1 - CRO Foundations
    14:15
    • What is CRO
    • The business case for CRO
    • Dispelling misconceptions
    • Human-centred design principles
  3. Break
    15:30
  4. Part 2- Mastering the tools
    16:00
    • Quantitative research (understanding ‘what’)
    • Qualitative research (understanding ’why’)
    • Hypothesis planning
    • A/B testing
  5. Overview and conclusions
    17:30

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