Conversion Rate Optimisation (CRO) - Advanced

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Perfecting CRO

Learn how to develop your own cost-effective CRO strategy. Understand the pros and cons of different testing approaches and methodologies, and translate insights into actionable optimisation recommendations through our advanced CRO training course at our London HQ.

What you'll learn
Tag walkthrough & analytics modelling

Can you trust your web analytics data? Learn how to check the website and build models based on what’s relevant.

Device optimisation

Does the website really work for all device experiences? How can you check them all?

Prioritisation models

Learn about the different models (there’s a few!) that can help you prioritise your test ideas.

Best-in-class heuristics

If you’ve got a structured way to review your website, you’ll win. In the training we’ll discuss proven frameworks to guide your conversion optimisation strategy.

Using research frameworks

So much data, so many tools! How to pick the right one for the right job at the right time.


Bayesian vs frequentist, non-binomial metrics, sampling distortion effects, etc. Head spinning? We’ll break it down in the training course!

  1. Welcome and Introductions
  2. Part 1
    • Tag walkthrough & analytics modelling
    • Device optimisation grid
    • Test prioritisation
  3. Break
  4. Part 2
    • Best-in-class heuristics
    • Using research frameworks
    • Statistics
  5. Overview and conclusions

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