Edward Currie

SEO Account Director

Meet Edward, also known as Eddy. An enthusiastic SEO with a passion for the latest tools and tech, Eddy uses a data-driven approach to technical and onsite SEO to build strategies that get results. Analytical and creative in equal measure, he’s always exploring what’s next in AI search.

The detail.

With 8 years of agency experience across financial services, property, e-commerce and online education, Eddy specialises in technical SEO, content strategy and international SEO, and is one of Passion’s named GEO specialists, using schema and entity optimisation to help AI models index, cite and summarise client brands accurately. Clients include Octopus Investments, SilverDoor, The Arch Company and LexisNexis Risk Solutions.

Organic Marketing tech stack

AirOps, Ahrefs, Claude, Semrush, Screaming Frog, OnCrawl, Google Search Console, Google Analytics, Looker Studio, Otterly.AI, Pixis Visibility