Carolina Abaunza Moreno
Paid Media Account Manager
Paid Media Account Manager
Meet Carolina. Reliable, structured and collaborative, Carolina manages multi-channel campaigns that deliver measurable results across Google, Meta, YouTube, LinkedIn and TikTok. She works on Passion’s Tier 1 clients and blends analytical thinking with hands-on platform expertise.
With 5+ years in performance marketing, including 3 years in SEO, she specialises in paid social with a strong international focus across Spain and the UK. Clients include The Arch Company, Mazda and Knight Frank (UK & APAC).
Paid Marketing tech stack
StackAdapt, Funnel, Google Analytics, Looker Studio, Prisim
Paid Media
Social media platforms have evolved from mere engagement hubs to fully integrated shopping ecosystems. Consumers no longer need to leave the app...
Paid Media
According to TikTok for Business, there are approximately 28.9 million monthly TikTok users in the UK and 92% of those TikTok users...
SEO
With a global increase in interest around understanding and improving mental health, Passion’s SEO team wanted to explore just how much search...
SEO
Yoast: it may sound like a breakfast option (does anyone else get ‘yoghurt on toast’ vibes? No … just me then) but...
Social Media
It’s well known that social media platforms have been at the forefront of fast and effective communication for a while now, providing...