Carolina Abaunza Moreno

Paid Media Account Manager

Dependable, organised and a true collaborator, Carolina is a results-oriented Paid Media Manager at Passion.

Leveraging her MSc in Digital Marketing (graduating with Distinction) and over 5 years of experience across SEO and Paid Media, she brings a unique and insightful perspective to client campaigns.

Carolina’s proactive approach ensures optimal results, and she’s a trusted partner to Passion’s largest clients, including Knight Frank (UK & APAC) and Mazda UK.

Areas of Expertise

  • Paid Media Strategy and Execution: Carolina develops and executes high-performing paid social campaigns across Facebook, Instagram, LinkedIn and TikTok
  • Organic Marketing: Carolina optimises websites for organic search visibility in both Spanish and UK markets, leveraging expertise in on-site and technical SEO