What is SEO (Search Engine Optimisation)?

Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results and across all other major search engines. This makes it easier for your target audience to find you and will ultimately increase your website’s organic traffic. It is a key component of any digital marketing strategy, alongside PPC, social media marketing, content marketing and other channels. If done correctly — by an expert SEO agency, for example — it can yield huge rewards to your organisation.

What is Passion Digital’s approach to creating SEO strategies?

Passion Digital will always offer a tailored approach to suit the requirements and budget of each client. We analyse your needs to determine exactly what’s required to satisfy them, then create bespoke SEO strategies based on your business goals, your industry and our digital expertise. This is all reinforced with integrated business data to prove the effectiveness of what we do. Our multi-pronged approach to technical SEO and content marketing ensures that every part of your site will be improved, and nothing will be done without our clients’ express knowledge and permission.

If you want your website to rank better than your competitors on search engines like Google, then you need to develop an SEO strategy for your business. A successful SEO strategy will have a mix of on-site, technical and off-site SEO elements.

What is off-site SEO?

Off-site SEO involves building the authority of your website and driving referral traffic to it through link-building & PR. We have extensive experience in this notoriously difficult field and use robust and imaginative methods for gaining links – exciting & linkable ‘hero’ content, monitoring online mentions, analysing industry and competitor trends – to take your website’s SEO to the next level, just as we have done for many of our current and former clients.

How do I measure SEO performance?

The success of your SEO will be measured against clear business KPIs. During any SEO campaign’s getting-to-know-each-other and research phase, the SEO strategist will set KPIs around organic visibility, keyword rankings, organic traffic, and/or conversions.

How do you report and communicate with your clients?

We prioritise clear and consistent communication with our clients. You’ll receive regular updates and detailed monthly reports as well as quarterly business reviews and have access to a dedicated account manager for any questions or discussions. Our goal is to keep you fully informed and involved in the SEO process.

Are you able to be flexible and scale as we grow?

Our services are designed to grow with your business. Whether you’re looking to expand your SEO efforts or explore additional digital marketing channels, we have the capacity and expertise to scale our services to meet your evolving needs

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Travel digital marketing agency

Travel digital marketing agency, with Passion.

Discover new possibilities in travel marketing with a team that blends creativity with results-driven strategy.

Get in touch

Expertise for every travel experience.

The travel industry faces unique challenges, from filling shoulder months and driving direct bookings to reducing high abandon rates. As a leading travel digital marketing agency, we help travel brands connect with their audiences in new, engaging ways. Whether aiming to boost organic reach or create performance-driven ads, our solutions are tailored to put your travel brand on the map. We don’t just do travel PPC and SEO; we inspire adventure.

Why choose Passion Digital.

Bespoke strategies.

With so many platforms to engage customers, it’s easy for strategies to become disjointed. We offer a flexible, tailored approach to meet your unique business needs.

Turning ‘looking’ into ‘booking’.

Our cross-channel approach ensures your message resonates at every point in the customer journey - from the initial inspiration phase to booking and beyond.

Services for travel companies.

Channel specialists bring your bespoke plans to life and optimise campaigns to deliver results. Performance is in our DNA.

Keyword Research & Strategy

We identify the right keywords to bring your travel experiences into the spotlight. Get featured where your audience is searching for deals.

Technical SEO

We ensure your website is fast, mobile-friendly, and fully optimised for search engines. From initial audit to site architecture – we got you covered.

Content that connects

Our content is crafted not only to inform but also to inspire travellers to book. We make every penny of your PPC budget count, prioritising conversions and targeting your best prospects.

Social Media Campaigns

Target key demographics across platforms like Instagram, TikTok and Facebook to spark interest, drive engagement and create leads.

Social Search

Search no longer applies only to Google. Potential customers can start their search journey on social platforms like TikTok or Instagram.

Advanced booking and abandonment solutions

High abandonment rates are a common challenge in travel, so we offer CRO (Conversion Rate Optimisation) strategies specifically tailored to streamline the booking process, reduce drop-offs, and boost completion rates.

Our approach to travel marketing.

Audience insights

Discover your perfect travellers! We dive into the data to understand who’s looking to explore the world with you. By crafting detailed traveller profiles, we make sure your marketing hits the mark every time — attracting adventurers and jet-setters who are itching to experience what you offer.

Business insights

Let’s chat about what makes your travel brand tick! We dig into what sets you apart and align our marketing efforts to match your big dreams — whether it’s filling more hotel rooms or taking your tours global. Our insights ensure we’re on the same journey as your brand, moving towards the same goals and generating the best ROI.

Channel mix modelling

We know which channels make your brand fly! Whether it’s going viral on social media or topping the search engine charts, we choose the best routes to get your message out there. With our finger on the pulse of performance, we tweak and perfect your presence wherever your audience might be scrolling or searching.

Strategy definition

Our strategy sessions are where dreams meet direction. We take all those insights, mix in some serious creativity, and plan campaigns that light up the digital world. With adaptable and exciting strategies, your brand will stay ahead of the curve, turning goals into victories and browsers into bookers.

Real success stories.

Let’s fly together.

Travel inspires. So should your marketing. At Passion Digital, we help you imagine better ways to connect, grow, and succeed. Get in touch today, and let’s create a travel marketing strategy that fuels wanderlust and delivers results.

Start your journey.

Proven travel expertise

We put passion into digital strategies, making sure we deliver real, measurable results for various travel clients.
Diverse travel marketing

Our team of experts covers all facets of travel marketing, from OTAs to high-end travel companies.
Comprehensive service suite 

Whether you’re a small niche travel company or operate at a global scale, our full-suite marketing strategies scale with your business needs and growth goals.
Travellers insights

We use real-time data to understand traveller booking habits and preferences, helping you reach them at the perfect moment for higher conversions.

Start your journey.

Alex Tyers

Senior SEO Account Manager

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Alexandre Hoffmann

Managing Partner & Growth Director

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Ben Miller

Paid Media Account Director

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Carolina Abaunza Moreno

Paid Media Account Manager

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Cecilia de la Viesca

Managing Director, New Business & Marketing

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Christopher Watson

Head of Paid Media

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Demi Newlands

Paid Media Account Manager

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Edward Currie

Senior SEO Account Manager

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Euan Baird

Paid Media Account Executive

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Federico Faverio

Paid Media Account Manager

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Freddie Warner

Senior Paid Media Account Manager

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Joshua Davis

Paid Media Account Manager

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Lauren Hall

Paid Media Account Manager

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Nahom Kahsai

Paid Media Account Manager

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Owen Osztotis

Managing Director & Head of Digital

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Pamela Toro

Senior Marketing and New Business Executive

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Robyn de Wet

SEO Account Manager

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Rosie Dath

Paid Media Account Manager

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Seán Murphy

Senior Paid Media Executive

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Suzannah Simpson

Head of Organic Search

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Latest insights.

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