• Web migrations can heavily impact SEO

Web Migration Services

Moving to a new domain, or migrating content across to a new CMS, can generate huge problems for your search traffic. If SEO is not taken into account in the planning stages of creating a new site then you can find yourself suffering a nasty surprise when the day of the changeover happens.

It’s not as simple as redirecting everything. Have you retired a load of content? What did it deal with? How are you going to cater for those topics, markets or products? Are search queries that relate to that content no longer relevant? If not, then the traffic dip might not cost too much. If you’ve simply overlooked this, then the results can be painful.

Has the site been completely crawled and a snapshot of search visibility taken? If not, you’ll struggle to analyse post-migration performance. If a traffic dip occurs, which keywords and product categories are affected? Preparing correctly helps diagnose issues later.

We can help you to make sure that your new site fits your design priorities whilst retaining your traffic, and along the way we can make sure your site is ready to grow into the future.

The migration process will be explained clearly and we can work with your designers and developers to ensure that the process is as painless as possible, both for you and your revenue.

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