Technical SEO Audit

Fine-tuning your digital foundation.

Comprehensive technical audits for outstanding results.

Identify key areas for improvement, ensuring your site is technically sound.

Our technical SEO audits delve deep into your website’s core to identify and rectify hidden issues that could be impeding your digital performance. A thorough technical audit is essential because it lays the groundwork for a robust online presence. By assessing key elements such as site speed, mobile-friendliness, secure connections (HTTPS), and site architecture, we ensure that your website meets and exceeds the standards set by search engines.

Crawling & Indexing.

Crawling & Indexing.

Our Technical SEO services optimise crawling and indexing, ensuring search bots efficiently discover your content. We audit and fix crawl errors, enhancing your site’s visibility and boosting its ranking potential.

Site Architecture.

Site Architecture.

We optimise Site Architecture for better user experience and SEO, refining URL structures and navigation to make content accessible. This improves crawl efficiency, user engagement, and search rankings.

Site Speed.

Site Speed.

We enhance Site Speed by optimising image compression, caching, and server response times. Faster load times improve SEO, user satisfaction, and conversion rates.

Back-end & Server.

Back-end & Server.

We optimise your site’s back-end for smooth and secure operation, fixing broken links and implementing HTTPS. This improves site performance and search engine trust.

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UK Paid Media Awards Winner Badge 2024
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BIMA Awards - Winner Badge 2023
UK Search Awards - Winner Badge 2022
UK Search Awards - Winner Badge 2023

What we offer.

1.

Crawling and Indexing

Crawling and indexing analysis identifies and resolves issues that prevent search engine bots from efficiently navigating and indexing your site. Auditing and correctly configuring your robots.txt and XML sitemaps ensures that essential content is accessible, improving visibility and search rankings.

2.

Site Architecture and Internal Linking

Optimising site structure and internal linking creates an intuitive layout that enhances user experience and SEO performance. A well-organised site ensures that critical content is easily accessible, improves crawl efficiency, and distributes page authority, which boosts overall search engine rankings.

3.

Site Speed and Performance

Page speed optimisation, including image compression and server enhancements, significantly reduces load times, leading to better SEO, increased user satisfaction, and higher conversion rates. Monitoring and improving Core Web Vitals ensures key aspects of loading, interactivity, and visual stability meet search engine standards.

4.

Mobile Optimisation

Ensuring your site is responsive and performs well on various devices enhances mobile user experience and boosts mobile search rankings. Mobile usability testing identifies and resolves device-specific issues, ensuring seamless access across all screen sizes.

5.

Secure Sockets Layer (SSL) Implementation

Configuring HTTPS secures data between the user’s browser and your website, building trust and significantly boosting search engine rankings. A secure site is vital for protecting user information and maintaining regulatory compliance.

6.

Server and Log File Analysis

Optimising your URL structure makes it more search-engine friendly, enhancing discoverability. Properly implementing redirects, such as 301 redirects, maintains link equity and prevents issues like redirect chains, which can negatively impact SEO.

7.

URL and Redirect Management

Identifying and fixing 404 errors and other broken links improves user experience and prevents search engines from penalising your site. Regularly monitoring webmaster tools helps track and resolve emerging technical issues efficiently.

8.

Content and Schema Markup

Conducting a content audit identifies opportunities for SEO improvements, ensuring your content is fully optimised. Implementing schema markup helps search engines understand your content better, enhancing search visibility and enabling rich results.

9.

Error Resolution

Identifying and fixing 404 errors and other broken links improves user experience and prevents search engines from penalising your site. Regularly monitoring webmaster tools helps track and resolve emerging technical issues efficiently.

10.

Security and Compliance

Performing security audits ensures your site is protected against vulnerabilities, while compliance checks ensure you meet data protection regulations, such as GDPR. This builds user trust and encourages search engines to rank your site more favourably.

Action Medical Research
Downey
Jigsaw
MKS
Quintain
Octopus Investments
The People’s Pension
NUTANIX
Coolersomm

Technical audit FAQs.

What is a technical SEO audit and why is it important?

A technical SEO audit comprehensively evaluates a website’s technical aspects that impact its performance and visibility in search engines. It identifies site speed, crawlability, indexing, mobile optimisation, security, and more issues. Conducting a technical SEO audit is important because it helps ensure that search engine bots can effectively crawl and index the site, leading to better search rankings and improved user experience.

How often should a technical SEO audit be conducted?

Ideally, a technical SEO audit should be performed at least twice a year. However, for websites undergoing frequent updates or experiencing significant changes, more frequent audits (quarterly) are recommended. Regular audits help keep the site optimised and compliant with the latest search engine algorithms, ensuring consistent performance and ranking.

What are some common issues identified in a technical SEO audit?

Common issues found during a technical SEO audit include broken links (404 errors), slow page load times, improper use of robots.txt, missing or outdated XML sitemaps, non-optimised URL structures, and lack of mobile responsiveness. Other issues may include SSL certificate errors, poor internal linking, and the absence of schema markup, which can negatively impact SEO.

How long does a technical SEO audit take to complete?

The duration of a technical SEO audit can vary depending on the website’s size and complexity. Generally, a thorough audit can take a few days to a few weeks. Detailed analysis involves multiple steps, including crawling the site, checking server logs, reviewing site architecture, and identifying areas for improvement.

What happens after a technical SEO audit is completed?

After completing a technical SEO audit, the findings are compiled into a comprehensive report. This report includes identified issues and actionable recommendations for improvement. The following steps involve implementing these recommendations, including optimising site speed, fixing broken links, updating sitemaps, enhancing mobile usability, and improving overall site security. Continuous monitoring and follow-up audits ensure that these improvements are maintained over time.

Meet the SEO Team

Alex Tyers

SEO Account Manager
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Faith Lydon

Content Marketing Executive
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Robyn de Wet

SEO Account Manager
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Suzannah Simpson

Head of Organic Search
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Edward Currie

SEO Account Manager
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Alexandre Hoffmann

Managing Partner
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Get in touch.

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