Content Audit Services for SEO, with Passion.

Refine your strategy, optimising it for your audience’s needs and business goals.

Content audit to deliver performance.

To maintain your site’s health and performance, users and search engines need to be presented with engaging, high-ranking content. We evaluate your website – from written content to images and infographics – to identify its strengths and weaknesses, aligning the evolving needs of your customers with the latest search engine trends.

Visibility.

Visibility evaluates the organisation and ‘findability’ of your content to ensure it’s easily accessible and engaging for users. Key factors include discoverability, organisation, navigation, shareability, and presentation. By optimising these elements, we enhance your content’s visibility and user experience, leading to better engagement and results.

Substance.

Substance examines the type, form, value, and tone of your site’s content. Key factors include relevance, authority, frequency, variety, and appearance. By optimising these elements, we ensure your content delivers value and resonates with your audience, enhancing engagement and credibility.

Performance.

Performance evaluates content’s reach, popularity, and impact. Key factors include overall content traffic, top-performing blog posts, and overall blog traffic. By analysing these elements, we can identify and amplify what resonates most with your audience, maximising your content’s effectiveness.

Our content audit services.

Content performance.

How effective is your marketing strategy? We conduct detailed evaluation of the topics, formats, and channels that your target audience prefers or avoids. These insights inform and guide our efforts to enhance current campaigns and strategically plan future ones.

Audience research.

Content marketing hinges on crafting content that resonates with your target audience. We provide a detailed and comprehensive audience research, analysing everything from preferred content formats to frequently used channels and platforms. This enables us to develop a content strategy that aligns perfectly with your audience’s preferences.

SEO analysis.

Through our SEO content audit, we monitor and analyse key performance indicators for your website and its online content. We focus on critical KPIs such as domain authority, on-page optimisation scores, readability, keyword rankings, organic traffic, and conversions.

Competitor analysis.

By examining your competitors’ SEO content and tools, we refine our strategies to create superior content that effectively targets your audience and gives you the upper hand. This approach helps increase organic website traffic, improve search rankings, and generate high-quality leads.

Social content analysis.

We evaluate metrics such as engagement rates, shares, comments, and sentiment to identify trends, preferences, and areas for improvement. We also compare your social performance with industry benchmarks and competitors. This allows us to tailor your social media strategy to better connect with your audience and drive meaningful interactions.

Actionable recommendations.

Our recommendations provide clear steps for enhancing your marketing strategy, from content creation and optimisation to audience engagement. Focusing on implementable actions ensures that our insights lead to tangible improvements and measurable results, helping you achieve your business objectives efficiently and effectively.

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Meet the SEO team.

Alex Tyers

Senior SEO Account Manager
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Alexandre Hoffmann

Managing Partner & Growth Director
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Cecilia de la Viesca

Managing Director, New Business & Marketing
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Edward Currie

Senior SEO Account Manager
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Robyn de Wet

SEO Account Manager
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Suzannah Simpson

Head of Organic Search
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Frankie Walls

SEO Executive
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Marketing insights.

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