Content Marketing Audit

Analysing content performance provides crucial insights into the effectiveness of your marketing strategy. We conduct detailed evaluations to understand the topics, formats, and channels that your target audience prefers or avoids. These insights inform and guide our efforts to enhance current campaigns and strategically plan future ones.

Content marketing hinges on crafting content that resonates with your target audience, making understanding your audience a crucial step in content creation. Our content audit services offer detailed and comprehensive audience research, analysing everything from preferred content formats to frequently used channels and platforms. This enables us to develop a content strategy that aligns perfectly with your audience’s preferences.

Through our SEO content audit, we monitor and analyse key performance indicators for your website and its online content. Critical KPIs we focus on include domain authority, on-page optimisation scores, readability, keyword rankings, organic traffic, and conversions.

We enhance our content audit services with comprehensive competitor analysis. By examining your competitors’ SEO content and tools, we refine our strategies to create superior content that effectively targets your audience. This approach helps increase organic website traffic, improve search rankings, and generate high-quality leads.

We evaluate metrics such as engagement rates, shares, comments, and sentiment; we gain invaluable insights into what types of content resonate most with your followers. This analysis also identifies trends, preferences, and areas for improvement, allowing us to tailor your social media strategy to better connect with your audience and achieve your business goals. Additionally, we compare your social performance with industry benchmarks and competitors, ensuring your content stands out and drives meaningful interactions.