What is SEO (Search Engine Optimisation)?

Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results and across all other major search engines. This makes it easier for your target audience to find you and will ultimately increase your website’s organic traffic. It is a key component of any digital marketing strategy, alongside PPC, social media marketing, content marketing and other channels. If done correctly — by an expert SEO agency, for example — it can yield huge rewards to your organisation.

What is Passion Digital’s approach to creating SEO strategies?

Passion Digital will always offer a tailored approach to suit the requirements and budget of each client. We analyse your needs to determine exactly what’s required to satisfy them, then create bespoke SEO strategies based on your business goals, your industry and our digital expertise. This is all reinforced with integrated business data to prove the effectiveness of what we do. Our multi-pronged approach to technical SEO and content marketing ensures that every part of your site will be improved, and nothing will be done without our clients’ express knowledge and permission.

If you want your website to rank better than your competitors on search engines like Google, then you need to develop an SEO strategy for your business. A successful SEO strategy will have a mix of on-site, technical and off-site SEO elements.

What is off-site SEO?

Off-site SEO involves building the authority of your website and driving referral traffic to it through link-building & PR. We have extensive experience in this notoriously difficult field and use robust and imaginative methods for gaining links – exciting & linkable ‘hero’ content, monitoring online mentions, analysing industry and competitor trends – to take your website’s SEO to the next level, just as we have done for many of our current and former clients.

How do I measure SEO performance?

The success of your SEO will be measured against clear business KPIs. During any SEO campaign’s getting-to-know-each-other and research phase, the SEO strategist will set KPIs around organic visibility, keyword rankings, organic traffic, and/or conversions.

How do you report and communicate with your clients?

We prioritise clear and consistent communication with our clients. You’ll receive regular updates and detailed monthly reports as well as quarterly business reviews and have access to a dedicated account manager for any questions or discussions. Our goal is to keep you fully informed and involved in the SEO process.

Are you able to be flexible and scale as we grow?

Our services are designed to grow with your business. Whether you’re looking to expand your SEO efforts or explore additional digital marketing channels, we have the capacity and expertise to scale our services to meet your evolving needs

Local SEO Agency London | Local SEO Services

Getting your business, on the map.

4 in 5 consumers conduct searches with local intent on search engines.

76% of consumers who search for “near me” visit a business within a day, so getting in front of customers looking for your local companies presents a huge opportunity.

We’ve been helping local businesses generate more leads through our proven, bespoke local SEO strategies. We’ll work closely with your team to identify what’s relevant for your business and what’s not. Combined with our tools and tech, we’ll identify every opportunity to improve your local visibility.

A successful Local SEO strategy means getting in front of customers who are looking for your local business, no matter what they’re searching for.

Whether you’re a local roofing company or a brick-and-mortar bike shop, potential customers use search engines to find your services nearby.

Our role as Local SEO experts is to make it clear to search engines that you’re the best result to show potential customers in the area.

The goal? More enquiries, more in-store visits and, ultimately, more commercial success.

Increased local visibility.

By optimising local search, businesses can significantly increase their visibility in search results, attracting more local customers actively looking for their services.

Enhanced trust & credibility.

A well-optimised Google My Business profile and positive online reviews help to enhance a business’s trust and credibility, making potential customers more likely to engage with them.

Higher conversion rates.

Targeting local search terms can lead to higher conversion rates, as users searching for specific services or products locally are often ready to purchase or visit the business.

A strategic approach to local SEO.

On-site Optimisation

Users and search engines need to be confident that you offer products and services locally for maximum visibility.

We’ll conduct a full website audit to identify the commercial opportunities that will bring in qualified local traffic.

From there, we’ll build a road map of what’s required from an on-site perspective, in line with our analysis, like keyword research, to meet your goals.

Google Business Profile Optimisation

Search engines like Google show local business map listings in the top 3 results for many searches with local intent.

When optimised effectively, Google Business Profile (GBP) can be a powerful channel for capturing local customers searching for your business.

We’ll collaborate to optimise your GBP for maximum visibility. Since reviews play a big role in establishing local trust, we’ll collaborate on a strategy to drive these, too.

Local Link Building & Citations Management

When people talk about your business online and link back to your website, it’s a great way to build local authority, especially for your important pages.

We’ll identify opportunities to build links that matter to key pages across your website to improve local visibility.

Local Content Strategy

Demonstrating to users and search engines that you’re an expert in the local area is a proven method of improving local visibility.

We’ll devise a local content strategy supporting your commercial goals by driving more traffic and conversions to your important pages.

NAP Optimisation

Correctly distributing your NAP (a.k.a. Name, Address, and Phone Number) across the web gives both users and search engines a clearer understanding of your business.

To optimise your NAP, we’ll find opportunities across all touchpoints, including social media, business directories, and structured data.

Our work.

Alex Tyers

SEO Account Manager

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Alexandre Hoffmann

Managing Partner

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Edward Currie

SEO Account Manager

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Faith Lydon

Content Marketing Executive

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Robyn de Wet

SEO Account Manager

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Suzannah Simpson

Head of Organic Search

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Latest insights.

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