Ecommerce SEO Agency, with Passion.

Grow your online sales with data-driven ecommerce SEO services.

Expert SEO solutions for growth and impact.

Our SEO solutions are a perfect blend of analytical performance and creative strategy. We help drive organic traffic and boost overall website performance, leading to increased sales, sustained growth and long-term success. By investing in our expertise, you’re investing in the future of your ecommerce venture, transforming it into a digital efficiency and profitability powerhouse.

Why Passion Digital?

Because we do search and we do it well.

Increased visibility

Higher visibility means more organic traffic. Drive greater brand awareness and connect meaningfully with your customers at crucial decision-making moment. With an optimised ecommerce site, your product appear at the top of search results, resulting in more clicks and visits without the direct cost associated with paid advertisements.

Improved user experience

A well-structured, fast, and easy-to-navigate website keeps users engaged and encourages them to spend more time on your site, increasing the likelihood of conversions (sales). Plus, by prioritising user experience, we ensure search engines like Google reward your website with higher rankings, driving even more organic traffic.

Competitive advantage

A solid SEO approach helps you stay ahead of the curve. With our expertise, you can dominate niche markets, establish brand authority, and build long-term customer loyalty. Over time, this can lead to sustained traffic growth and a steady increase in customers, outpacing competitors who may rely primarily on paid traffic.

Our ecommerce SEO services.

Technical analysis

An ecommerce platform lacking robust technical SEO is bound to underperform. Ecommerce websites often have numerous URLs, complex functionality triggered by JavaScript, and unique challenges to address. We provide ongoing, in-depth technical analysis to ensure seamless user journey and customer satisfaction, from browsing to purchase..

Product pages optimisation

We’ll enhance your product pages by refining sales copy, optimising keyword use, and integrating calls to action to boost search rankings and conversions. For larger stores, we can deploy automation to implement content changes at scale, optimising resources, improving ROI, and allowing us to focus on other critical SEO tasks.

Category pages optimisation

Target high-volume search terms and help users make informed purchasing decisions. Instead of adding generic SEO text, our approach involves making user-focused enhancements that build topic authority, encourage content exploration, and increase conversions.

Conversion rate optimisation

While ecommerce SEO aims to attract new traffic, don’t overlook your existing visitors. Repeat sales can significantly boost your revenue. We will evaluate your online sales funnel to pinpoint where users drop off and identify opportunities to upsell your products, ensuring you maximise new and returning customer potential.

Ecommerce SEO platforms we work with.

01

Adobe Commerce

Adobe Commerce (Magento) is an open-source e-commerce platform renowned for its extensive features, scalability, and flexibility, offering merchants complete control over their online store’s look and functionality.

02

Shopify

Shopify is a cloud-based, user-friendly e-commerce platform that enables individuals and businesses to create online stores with multiple built-in features and apps for customisation.

03

WooCommerce

WooCommerce is a popular, open-source e-commerce plugin for WordPress, designed to seamlessly integrate into a WordPress website and provide extensive store management capabilities.

04

Drupal

Drupal is a highly flexible, open-source content management system that enables complex, enterprise-level websites with various customisation and scalability options.

Our work.

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Meet Our SEO team.

Alex Tyers

SEO Account Manager
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Alexandre Hoffmann

Managing Partner
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Cecilia de la Viesca

Managing Director, New Business & Marketing
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Edward Currie

SEO Account Manager
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Faith Lydon

Content Marketing Executive
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Robyn de Wet

SEO Account Manager
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Suzannah Simpson

Head of Organic Search
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Latest insights.

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