What is SEO (Search Engine Optimisation)?

Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results and across all other major search engines. This makes it easier for your target audience to find you and will ultimately increase your website’s organic traffic. It is a key component of any digital marketing strategy, alongside PPC, social media marketing, content marketing and other channels. If done correctly — by an expert SEO agency, for example — it can yield huge rewards to your organisation.

What is Passion Digital’s approach to creating SEO strategies?

Passion Digital will always offer a tailored approach to suit the requirements and budget of each client. We analyse your needs to determine exactly what’s required to satisfy them, then create bespoke SEO strategies based on your business goals, your industry and our digital expertise. This is all reinforced with integrated business data to prove the effectiveness of what we do. Our multi-pronged approach to technical SEO and content marketing ensures that every part of your site will be improved, and nothing will be done without our clients’ express knowledge and permission.

If you want your website to rank better than your competitors on search engines like Google, then you need to develop an SEO strategy for your business. A successful SEO strategy will have a mix of on-site, technical and off-site SEO elements.

What is off-site SEO?

Off-site SEO involves building the authority of your website and driving referral traffic to it through link-building & PR. We have extensive experience in this notoriously difficult field and use robust and imaginative methods for gaining links – exciting & linkable ‘hero’ content, monitoring online mentions, analysing industry and competitor trends – to take your website’s SEO to the next level, just as we have done for many of our current and former clients.

How do I measure SEO performance?

The success of your SEO will be measured against clear business KPIs. During any SEO campaign’s getting-to-know-each-other and research phase, the SEO strategist will set KPIs around organic visibility, keyword rankings, organic traffic, and/or conversions.

How do you report and communicate with your clients?

We prioritise clear and consistent communication with our clients. You’ll receive regular updates and detailed monthly reports as well as quarterly business reviews and have access to a dedicated account manager for any questions or discussions. Our goal is to keep you fully informed and involved in the SEO process.

Are you able to be flexible and scale as we grow?

Our services are designed to grow with your business. Whether you’re looking to expand your SEO efforts or explore additional digital marketing channels, we have the capacity and expertise to scale our services to meet your evolving needs

Digital PR Agency London | Digital PR Services

Boost your brand's visibility, secure media coverage and backlinks, and enhance your organic search presence with Digital PR.

At Passion Digital, we’ll help you increase your brand awareness, boost SEO visibility and drive organic traffic and rankings. Our experienced and creative Digital PR team can produce compelling and shareable content to earn coverage for your brand in leading publications as part of the wider SEO strategy.

Increased online visibility.

Boost your brand’s presence on the internet by securing coverage on high-authority websites, blogs, and online publications. Drive more traffic to your website and improve brand recognition.

Enhanced SEO and backlink profile.

Earn high-quality backlinks from reputable websites to improve your website’s search engine ranking and overall SEO performance.

Boosted brand credibility and reputation.

Generate and distribute compelling content that showcases your expertise, achievements, and value proposition to establish your brand as a trusted authority in your industry.

Our strategic approach to Digital PR.

01

Ideation and creative campaigns

We oversee campaigns and create high-quality content that lands your business coverage in the national and local press. Our team takes the time to understand your brand, performing extensive audits and market research to help you create the most relevant content for your target audience.

02

Digital PR strategy and outreach

We create digital PR strategies that generate links and land top-tier coverage locally and globally. With access to various media databases, our PR specialists build bespoke media lists and target relevant journalists to support backlink acquisition from high domain authority (DA) publications.

03

News monitoring

We monitor any news, mentions, and keywords related to your brand. Our Digital PR team is always looking for relevant and beneficial media opportunities that can land you effective coverage.

04

.Organic and Paid Social amplification services

We offer social media amplification services to help our clients reach their campaign goals. Our expert PR and Social teams ensure that the integrated campaigns target the right audience and contribute to your brand’s growth.

05

Transparent reporting

Our clients have access to live link-building reports that allow them to track the progress and success of each campaign. Our monthly and quarterly reports cover all key metrics, including KPIs, site traffic, keyword rankings, and recommendations.

Our work.

Meet the Digital PR Team.

Alex Tyers

SEO Account Manager

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Alexandre Hoffmann

Managing Partner

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Cecilia de la Viesca

Managing Director, New Business & Marketing

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Edward Currie

Senior SEO Account Manager

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Faith Lydon

Content Marketing Executive

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Robyn de Wet

SEO Account Manager

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Suzannah Simpson

Head of Organic Search

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