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SEO services for generative AI, with Passion.

We can track, optimise and analyse your GenAI / generative engine presence.

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Know how Generative AI sees your brand and content on AI Search

Generative engine optimisation (GEO) or AI-driven search is transforming how users discover brands. Large Language Models (LLMs) like ChatGPT, Gemini, Perplexity and Claude are already shaping how users discover brands and research topics. But do you know how visible your business is or what the sentiment around your brand is? Are Google AI Overviews a black box for you?

Our generative engine optimisation approach to AI.

AI performance & measurement

We put your brand at the heart of AI-driven conversations. Our tracking and analytics services monitor mentions, authority, and sentiment across Google AI Overviews, ChatGPT, Gemini, and Perplexity, ensuring you stay ahead of the competition. Plus, we analyse inbound traffic and leads from AI searches, giving you the insights to refine your strategy and maximise growth.

AI-led content optimisation

We craft content optimised for generative ai engines that puts your brand ahead in search. From AI-optimised assets and conversational formatting to AI-aware metadata and schema, we ensure your content is primed for visibility. We also optimise for E-E-A-T, strengthening credibility and trust in AI-driven search results.

AI-specific search strategies

We help you dominate generative AI-driven search results. By targeting AI-generated queries and zero-click searches, we position your brand where it matters most, ensuring citations are maximised. Our approach aligns with AI search intent and contextual ranking, backed by advanced AI keyword research and prompt creation to keep you ahead of the competition.

Our Generative AI optimisation services.

Our approach to SEO goes beyond keywords and backlinks. In this AI world it’s essential we optimise for AI driven discoverability by ensuring content is structured, authoritative and contextually relevant to LLMs / generative engines.

Content optimisation for AI-driven search

We specialise in content optimisation for AI-driven search, ensuring your brand appears in AI-generated results by leveraging conversational keywords, structured data, and authoritative, high-quality content.

Structure data and schema optimisation

We optimise structured data and schema markup to help AI and generative search engines better understand, categorise, and surface your content in relevant AI-driven search results.

AI conversational formatting

We tailor content with AI conversational formatting, ensuring it aligns with natural language patterns, question-based queries, and structured responses for optimal visibility in AI-driven search and chat platforms.

AI brand sentiment analysis

We use AI-driven brand sentiment analysis to monitor, analyse, and interpret public perception, helping you refine messaging, enhance reputation, and respond proactively to audience sentiment.

Monitor AI mentions & brand authority

We track AI-generated mentions and brand authority, ensuring your business is accurately represented in AI-driven search results while identifying opportunities to strengthen your online presence and credibility.

E-E-A-T in AI search

We optimise for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in AI search, ensuring your content meets AI and search engine standards for credibility, relevance, and visibility.

AI keyword research and prompts creation

We conduct AI-driven keyword research and craft strategic prompts to optimise content for AI search, enhancing visibility, relevance, and engagement across digital platforms.

AI is rewriting the SEO rulebook

AI is already influencing purchase decisions. If your brand isn’t showing up, your competitors are. Businesses are being discovered (or ignored) daily based on how AI models present them. The longer you wait, the harder it becomes to catch up.

AI isn’t just another search engine. It’s reshaping how people find information and make decisions. You’re missing valuable visibility and influence if your brand isn’t surfacing in AI responses.

01

AI-Generated Search Results

As AI-driven search tools like Google’s AIO and ChatGPT reshape how information is presented, brands must ensure their content is AI-friendly. This means structuring content clearly, using authoritative sources, and providing well-researched, concise answers to common queries. Investing in E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is key to being featured in AI-generated results.

02

Zero-Click Searches

With AI delivering instant answers directly in search results, brands must shift their focus from traditional traffic generation to maximising visibility within AI-driven SERPs. To succeed, businesses should optimise for featured snippets, use structured data and schema markup, and create content that directly answers user queries. Providing in-depth yet scannable insights increases the likelihood of being cited by AI, ensuring brand exposure even when users don’t click through to websites.

03

Dynamic Content Adaptation

AI-powered search constantly evolves, meaning brands can’t rely on static SEO strategies. To stay competitive, businesses must adopt an agile approach by continuously monitoring search trends, updating content to align with AI preferences, and leveraging AI-powered SEO tools for real-time optimisation. Regularly refreshing high-performing content, enhancing technical SEO, and experimenting with new formats like AI-friendly FAQs and structured knowledge hubs will help brands maintain relevance.

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Our work.

Increasing organic traffic via generic search by +127% YoY for optimised landing pages

See how we did it

Increasing enquiries from organic traffic by +5k

See how we did it

Driving +100% more generic traffic to inner pages in just one year

See how we did it
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Is GEO the future of SEO?

It is clear that SEO is evolving. We think of GEO as the future, and the natural progression of engine optimisation in the age of AI.

  • People-first.

    AI enhances efficiency, but creativity, critical thinking, and strategic insight come from people. At Passion Digital, we believe AI is a powerful tool—but people are the driving force behind every strategy. Our approach is people-first AI, meaning we harness cutting-edge technology while ensuring human expertise guides every decision.

  • Technology.

    We have the right technology and tools to deliver AI-powered marketing solutions with precision. From advanced tracking to AI-optimised content and search strategies, we ensure your brand is ready to compete and thrive in the evolving search landscape.

  • Technical expertise.

    Our team combines deep technical expertise with a strategic mindset to navigate the complexities of AI-powered search. With specialists in AI optimisation, data analysis, and search strategy, we ensure your brand is not only visible but positioned for long-term success. We understand how AI models process information and use that knowledge to craft solutions that align with the latest search advancements.

Our AI Experts.

Alexandre Hoffmann

Managing Partner & Growth Director
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Edward Currie

Senior SEO Account Manager
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Eliana Shababo

Digital Marketing Executive
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Frankie Walls

Digital Marketing Executive
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Suzannah Simpson

Head of Organic Search
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Alex Tyers

Senior SEO Account Manager
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Fabio Gomes

SEO Account Director
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Robyn de Wet

SEO Account Manager
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Latest insights.

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Still unsure about GenAI?

How can I improve my search ranking on Perplexity?

To rank better on Perplexity AI (Perplexity AI SEO), focus on:

  • Providing clear, factual and authoritative content
  • Using structured data and proper formatting to help AI interpret your content accurately
  • Ensuring your site is fast and user-friendly for better UX
  • Building credibility with well-cited sources and expert-backed insights

How can I optimise for Gemini?

Google’s Gemini AI values high-quality, well-structured and informative content. To optimise for Gemini (Gemini SEO):

  • Use natural, conversational language to align with AI-driven search queries
  • Prioritise entity-based SEO to provide context and meaning to content
  • Leverage multimedia (images, videos, and interactive elements) to improve engagement
  • Enhance E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to rank higher

How do I optimise for ChatGPT effectively?

What are the advantages of using AI for content adaptation in multiple formats?

Using AI for content adaptation across multiple formats offers several advantages:

  • Efficiency – AI automates content repurposing, saving time and effort.
  • Consistency – Maintains brand voice and messaging across different platforms.
  • Optimisation – Tailors content for SEO, readability, and engagement based on format.
  • Scalability – Quickly adapts content for blogs, social media, videos, and more.
  • Personalisation – Customises content for different audiences and platforms.

How do I optimise for ChatGPT effectively?

To improve your chances of being referenced in ChatGPT’s responses, follow these strategies:

  • Create High-Quality, Authoritative Content – AI prefers well-researched, informative content from reputable sources.
  • Build Strong Backlinks – Get mentioned on high-authority websites as AI sources from trusted domains.
  • Optimise for Featured Snippets – ChatGPT often pulls information from Google’s top-ranked snippets.
  • Use Structured Data & Schema Markup – This helps search engines and AI understand your content better.
  • Publish on High-Authority Platforms – Contribute to Wikipedia, industry journals, and well-ranked blogs.
  • Enhance Brand Presence & Mentions – The more your brand is referenced online, the higher the chances of being cited.
  • Keep Content Updated – AI tools prioritise fresh, accurate, and relevant information.
  • Target Conversational Queries – Format content to match how users ask AI questions (e.g., FAQs, question-based headings).
  • Get Cited in Research & Reports – AI often references authoritative whitepapers, studies, and expert sources.

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