01
Industry & Competitor Analysis
To build an effective SEO strategy, we first conduct a comprehensive analysis of your industry and competitors. By evaluating search trends, keyword competition, and organic rankings, we gain a clear picture of the opportunities available in your market. Using SERP analysis, we identify the top-ranking pages in your sector, uncovering the tactics that give them a competitive edge. We also conduct a competitor backlink audit, allowing us to pinpoint high-value link opportunities and develop a tailored off-page SEO strategy. By assessing content strategies used by leading brands, we can benchmark your performance and refine our approach to ensure your site gains maximum visibility.
02
Keyword & Search Intent Research
A strong SEO campaign is built on strategic keyword research, but it’s not just about search volume—it’s about user intent. We map out the entire search funnel, categorising keywords into navigational, informational, commercial, and transactional to ensure that your content aligns with how users search at different stages of their journey. By analysing high-converting keywords, we focus on search terms that bring qualified traffic and drive meaningful business results. Our approach also includes long-tail keyword analysis, ensuring we capture niche queries with lower competition but high purchase intent. This meticulous attention to search behaviour allows us to craft content that doesn’t just rank but also resonates with your target audience and drives conversions.
03
Content Audit & Strategy
Content is the foundation of organic search success, and our approach ensures that your pages are optimised for both search engines and users. We start with an in-depth content audit, assessing how well your current pages perform in terms of organic traffic, engagement, and keyword relevance. From there, we refine your content strategy, ensuring that every page aligns with Google’s E-E-A-T (Experience, Expertise, Authority, and Trust) principles. This means prioritising well-structured, informative, and engaging content that reinforces your industry expertise. We also optimise content for featured snippets, rich results, and People Also Ask queries, positioning your brand as a trusted authority in your niche. Whether we’re creating SEO-led blog content, refining service pages, or crafting data-driven case studies, our goal is to develop high-value, conversion-driven assets that increase organic reach and audience engagement.
04
Technical SEO & Website Health
SEO isn’t just about content. Your website’s technical foundation plays a crucial role in search rankings. We conduct a comprehensive site audit to identify and resolve technical barriers that could impact performance. This includes optimising for Google’s Core Web Vitals, ensuring fast loading times, smooth interactivity, and stable visual elements that enhance user experience. We also address crawlability issues, fix broken links, remove redirect chains, and eliminate duplicate content to streamline your site’s structure. With mobile-first indexing in mind, we ensure that every page is fully optimised for mobile search performance, improving accessibility across all devices. Additionally, we implement structured data markup, enhancing your visibility in search results through rich snippets and schema markup. By focusing on technical excellence, we create a site that’s easy to navigate, optimised for search engines, and primed for high engagement and conversions.
05
Link Building & Authority Development
Building domain authority is essential for ranking competitively, and a strong backlink strategy is at the heart of this process. Our off-page SEO approach begins with a thorough backlink audit, allowing us to identify and disavow any toxic or low-quality links that may be hindering your rankings. From there, we develop a high-impact link-building strategy, focusing on digital PR, guest posting, and brand mentions to secure authoritative backlinks from industry-leading websites. We leverage content syndication, influencer outreach, and editorial link placements to boost credibility while ensuring that every link earned adds genuine value to your domain authority. By prioritising high-quality, relevant links rather than quantity, we create a sustainable off-page SEO strategy that strengthens your site’s trustworthiness and search engine rankings over time.
06
Ongoing Performance Tracking & Optimisation
SEO is a continuous process, requiring constant monitoring, analysis, and refinement. We utilise SEO tracking tools like Google Analytics 4, Google Search Console, and SEMrush to measure key metrics such as organic traffic, ranking fluctuations, and conversion performance. Monthly performance audits allow us to identify emerging trends and opportunities, ensuring that your strategy adapts to Google algorithm updates and evolving search behaviours. By staying proactive, we can pivot strategies as needed—whether that means optimising existing content, refining technical elements, or enhancing link-building efforts. Our data-driven decision-making ensures that your SEO efforts remain aligned with business goals, continuously improving performance to drive sustained organic growth.
