An SEO agency that drives results, with Passion.

Boost your website’s visibility with an optimised website, relevant content and enhanced authority to reach a broader audience.

Designing bespoke SEO strategies for your business.

No two companies are identical, meaning no two SEO strategies should be either. We take the time to get to know your business and its goals so we can act as an extension of your team. Your London SEO agency – just a click away.

Why invest in SEO?

Improve brand awareness.

Reach a wider audience, create a strong online identity, and build lasting customer connections.

Build audience trust & engagement.

Strengthen audience relationships with SEO strategies that enhance trust and engagement.

Drive conversions.

Optimise landing pages, improve navigation and use compelling CTAs to create a seamless journey that encourages purchases and boosts business growth.

Our SEO Services.

Aligned with your business objectives, our services reinforce your strategic ambitions. We deliver customised solutions, prioritising strategies that drive measurable outcomes and directly contribute to your core targets.

Keyword research and gap analysis

Our keyword research and gap analysis helps you understand what your potential customers are searching for and identify areas where your competitors excel but your site may lack

Technical SEO and website optimisation

Our technical SEO ensures your website is optimised and ranks higher in Google’s search, driving more organic traffic.

On-site content optimisation

With engaging content and refined website’s structure, it’s easier for search engines to find and understand your pages, helping you attract more visitors.

International SEO

Expand your global reach by tailoring your website for different languages and regions. International SEO increases your visibility in global search results, attracting international customers, and ensuring business growth across borders.

Link building and digital PR

Link building and digital PR can increase your brand’s credibility and visibility. Gain high-quality backlinks and media coverage to rank higher in search results, attract more traffic, and establish trust with potential customers.

Ecommerce SEO

Maximise your online store’s potential with targeted e-commerce SEO strategies. Optimise product pages, improve site structure and enhance the user experience to rank higher in search results, attract shoppers, and boost sales.

Local SEO

Strengthen your business’s local presence with targeted local SEO strategies. Optimise your website for local searches to ensure potential customers in your area find you easily, increasing foot traffic, and growing your business within the community.

Social search

Integrate your social media strategy with SEO to make your profiles and content easier to find in search results, boosting engagement, attracting followers, and generating traffic to your website.

Website migrations

With our expert website migrations, you can seamlessly transition while retaining your search rankings. Meticulously plan and execute the move to a new platform or domain without losing valuable traffic, safeguarding your online presence.

Why use Passion Digital for your SEO?

01

Hands-on approach with our clients.

Our work with you is threefold: frequent communication, clear KPIs, and regular reporting. We value openness, feedback, and honesty—both ours and yours. This transparent approach is critical to attaining the best results possible.

02

Insight, data and channel expertise.

With vast experience in digital marketing, we find new ways to gain ground in your industry and stand out. We value collaboration and flexibility, taking on your challenges as our own and quickly adjusting strategies as needed.

03

Award-winning SEO campaigns.

And if that’s not enough, our results and case studies speak for themselves. We are proud to have created some award-winning SEO campaigns for our clients, which the UK Search Awards have recognised.

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Our work.

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Our organic team.

Suzannah Simpson

Head of Organic Search
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Edward Currie

SEO Account Manager
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Robyn de Wet

SEO Account Manager
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Alex Tyers

SEO Account Manager
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Alexandre Hoffmann

Managing Partner
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Cecilia de la Viesca

Managing Director, New Business & Marketing
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Latest insights.

Still unsure about SEO?

What is SEO (Search Engine Optimisation)?

Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results and across all other major search engines. This makes it easier for your target audience to find you and will ultimately increase your website’s organic traffic. It is a key component of any digital marketing strategy, alongside P
PC, social media marketing, content marketing and other channels. If done correctly — by an expert SEO agency, for example — it can yield huge rewards to your organisation.

Do I need SEO?

If you want your website to rank better than your competitors on search engines like Google, then you need to develop an SEO strategy for your business. A successful SEO strategy will have a mix of on-site, technical and off-site SEO elements.

What is Passion Digital’s approach to creating SEO strategies?

We will always offer a tailored approach to suit the requirements and budget of each client. We analyse your needs to determine exactly what’s required to satisfy them, then create bespoke SEO strategies based on your business goals, your industry and our digital expertise. This is all reinforced with integrated business data to prove the effectiveness of what we do. Our multi-pronged approach to technical SEO and content marketing ensures that every part of your site will be improved, and nothing will be done without our clients’ express knowledge and permission.

What is off-site SEO?

Off-site SEO involves building the authority of your website and driving referral traffic to it through link-building and PR. We have extensive experience in this notoriously difficult field and use robust and imaginative methods for gaining links – exciting & linkable ‘hero’ content, monitoring online mentions, analysing industry and competitor trends – to take your website’s SEO to the next level, just as we have done for many of our clients.

How do I measure SEO performance?

The success of your SEO will be measured against clear business KPIs. During any SEO campaign’s getting-to-know-each-other and research phase, the SEO strategist will set KPIs around organic visibility, keyword rankings, organic traffic, and/or conversions.

How do you report and communicate with your clients?

We prioritise clear and consistent communication with our clients. You’ll receive regular updates and detailed monthly reports as well as quarterly business reviews and have access to a dedicated account manager for any questions or discussions. Our goal is to keep you fully informed and involved in the SEO process.

Are you able to be flexible and scale as we grow?

Our services are designed to grow with your business. Whether you’re looking to expand your SEO efforts or explore additional digital marketing channels, we have the capacity and expertise to scale our services to meet your evolving needs.

Get in touch.

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