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At Passion Digital, our mission is to create high-performing websites. We specialise in optimising websites for better speed, security, and user experience, ensuring that our clients gain and maintain top search engine rankings.

Through thorough technical audits, continuous performance monitoring, and tailored optimisation techniques, we aim to transform our clients’ websites into robust and resilient online platforms.

UK Search Awards - Winner Badge 2022
UK Search Awards - Winner Badge 2023
BIMA Awards - Winner Badge 2023
UK Paid Media Awards Winner Badge 2024

Our approach to technical SEO

Our approach to technical SEO centres on meticulous analysis and on-going optimisation. We begin with comprehensive site audits, utilising industry-leading tools to identify and rectify any issues hindering performance. By focusing on crucial elements such as site speed, mobile compatibility, and site architecture, we enhance the overall user experience. Continuous monitoring with these advanced tools ensures that improvements are maintained and adjusted as needed to comply with the latest search engine algorithms.

This methodical and tailored strategy guarantees that our clients’ websites are not only optimised for today’s standards but are also prepared for future advancements.

Site Architecture

Why a good site architecture is essential for effective SEO.

In technical SEO, site architecture (also called information architecture – IA) is how we structure and link the pages on our website. Good site architecture is essential because it helps search engines crawl and index our website, making sure all our important content is discoverable and ranked correctly. A clear, hierarchical structure with categories and subcategories improves user experience by making navigation easy and efficient. This reduces bounce rates and increases the time users spend on our site. Additionally, a solid site architecture supports effective internal linking, distributing page authority throughout the site and helping individual pages rank better. By focusing on site architecture, we enhance our clients’ website’s usability and make it easier for search engines to understand our content, leading to better search visibility and overall performance.

Site speed and Core Web Vitals

Why site speed and Core Web Vitals matter in SEO.

Site speed and Core Web Vitals are critical factors that significantly impact user experience and search engine rankings. Site speed refers to how quickly a webpage loads and responds to user interactions. Faster loading times reduce bounce rates and keep users engaged, leading to higher conversion rates. Core Web Vitals are a set of specific metrics that Google uses to measure key aspects of user experience, including loading performance, interactivity, and visual stability. By optimising site speed and meeting the standards of Core Web Vitals, we ensure that our website provides a seamless and enjoyable experience for users.

This not only enhances user satisfaction but also boosts search engine rankings, as search engines prioritise websites that offer the best user experience. Therefore, focusing on site speed and Core Web Vitals is essential for achieving and maintaining top search visibility.

Site migrations

Key steps for successful SEO site migrations.

Site migrations involve moving a website from one environment to another, such as changing domain names, hosting providers, or website platforms. This process can be complex and risky, as improper handling can lead to significant drops in search engine rankings and traffic. Effective site migration requires thorough planning and execution, including setting up proper redirects, updating internal links, and ensuring that all SEO signals are transferred correctly. Communicating changes to search engines and monitoring post-migration performance are also crucial steps.

By carefully managing each aspect of a site migration, we can minimise disruption, preserve search rankings, and ensure a smooth transition to the new setup, ultimately maintaining or even improving our website’s SEO performance.

Technical audit & fixes

This audit helps you understand how your content is performing.

During a technical SEO audit, we often identify common issues that, when resolved, can significantly improve a website’s performance and search visibility. These fixes typically include optimising site speed by compressing images and leveraging browser caching, ensuring mobile-friendliness through responsive design, and implementing HTTPS for better security. We also address broken links, set up proper 301 redirects to maintain link equity, and optimise URL structures to be more search-engine friendly.

Additionally, we enhance internal linking for better crawlability and use structured data to help search engines understand our content better. By focusing on these common technical SEO fixes, we ensure that our website is not only accessible and efficient but also well-positioned to rank higher in search results.

Why Passion Digital?

Because we do search and we do it well.

As an independent small-mid-size agency, we can be nimble in our approach. We aim to collaborate as true partners to your business, ensuring you stand out from the crowd in your market and achieve the best ROI possible.

We are a team of strategists who combine insight and data with channel expertise to find new ways to gain ground in your industry and stand out from the competition. We value collaboration and flexibility, taking on your challenges as our own and quickly adjusting strategies as needed.

And if that’s not enough, our results and case studies speak for themselves. We are proud to have created some award-winning SEO campaigns for our clients, which the UK Search Awards have recognised.

Passion Digital Ltd.’s responsiveness and high-quality work have helped them dramatically increase the client’s visibility. Their remarkable SEO skills are perfectly in line with the client’s social media strategies, and their deep understanding of the firm’s branding encourages ongoing engagement.

We’ve been looking at our visibility versus our competition, and we’ve done very well compared to other companies. In fact, we’re only chasing one company at the moment. Their excellent site traffic and SEO support as well as their understanding of how those metrics complement what we’re doing on our social media have helped us achieve our goals.

Overall, we’ve been truly impressed with the improvements they’ve made as well as the results of their work. As a result, we’ve recommended them to another company.

Kiran Noonan Managing Director

They really spent the time to understand the company when we first began working together. I’ve worked with a couple of SEO agencies over the last sort of eight or nine years and a lot of the time, they’re very numbers-focused, which you would expect – the numbers dictate the content.

I think because Passion spent so long and put so much time and effort into understanding the business, the tone of voice and our position in the market, they’ve provided a unique ability to marry a numbers-focused strategy with a content plan. It’s very much in tune with what we want and it’s the kind of flavor we would expect – I personally haven’t experienced that with another organic search agency.

Dale Bray Digital Marketing Manager

Your SEO Team

Alex Tyers

SEO Account Manager
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Faith Lydon

Content Marketing Executive
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Robyn de Wet

SEO Account Manager
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Suzannah Simpson

Head of Organic Search
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Edward Currie

SEO Account Manager
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Alexandre Hoffmann

Managing Partner
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