Coronavirus support and digital marketing advice

PPC | Pay Per Click | YouTube Advertising

YouTube is now the second largest search engine behind Google, with over 1 billion unique users, 6 billion hours of videos watched each month and 100 hours of video uploaded every minute.

YouTube is a large part of many people’s lives – whether they are at home, at work or on their commute – making it a great platform to advertise.

YouTube TrueView video adverts mean you only pay when someone watches your advert. There are two advert formats available, In-Stream and In-Display.

YouTube TrueView In-Stream:

  • Adverts appear before a YouTube video.
  • Adverts are charged on a cost per view basis.
  • The charge occurs when the 30 seconds of the advert has been watched or the whole advert, whichever comes first.
  • The viewer can skip after 5 seconds of the advert, if they do this before 30 seconds or the end, no charge occurs.
  • Viewers can click the advert to your website at no extra cost.
  • Average cost per view range from 3p – 10p.

YouTube TrueView In-Display:

  • Adverts appear in next to YouTube videos, or in the search results.
  • Charged on a cost per view basis.
  • The charge occurs when the advert is clicked to watch.
  • No additional charge for a click through to the website.
  • Average cost per view is 10p – 30p.

Passion Digital can help place your video adverts to your target audience to increase awareness and ROI. Our experience has shown us that YouTube can drive a huge volume of views, strong click through rates and lead to the achievement of various business goals.

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Digital Marketing Agency London +Mike Grindy