PPC | Pay Per Click | YouTube Advertising
YouTube is now the second largest search engine behind Google, with over 1 billion unique users, 6 billion hours of videos watched each month and 100 hours of video uploaded every minute.
YouTube is a large part of many people’s lives – whether they are at home, at work or on their commute – making it a great platform to advertise.
YouTube TrueView video adverts mean you only pay when someone watches your advert. There are two advert formats available, In-Stream and In-Display.
YouTube TrueView In-Stream:
- Adverts appear before a YouTube video.
- Adverts are charged on a cost per view basis.
- The charge occurs when the 30 seconds of the advert has been watched or the whole advert, whichever comes first.
- The viewer can skip after 5 seconds of the advert, if they do this before 30 seconds or the end, no charge occurs.
- Viewers can click the advert to your website at no extra cost.
- Average cost per view range from 3p – 10p.
YouTube TrueView In-Display:
- Adverts appear in next to YouTube videos, or in the search results.
- Charged on a cost per view basis.
- The charge occurs when the advert is clicked to watch.
- No additional charge for a click through to the website.
- Average cost per view is 10p – 30p.
Passion Digital can help place your video adverts to your target audience to increase awareness and ROI. Our experience has shown us that YouTube can drive a huge volume of views, strong click through rates and lead to the achievement of various business goals.