Award-winning PPC Agency, with Passion.

We are one of the leading Paid Search agencies in London, and we’re here to deliver performance-focussed campaigns that earn leads and sales for your business.

How PPC can help you achieve your business goals?

PPC advertising is a powerful tool for businesses, that helps boost brand awareness, drive website traffic, generate leads and increasing sales. With precise targeting options and customisable ad formats, our team of experts will help you reach your ideal audience at the right time and place, maximising your chances of success.

Our PPC Services.

Aligned with your business objectives, our services reinforce your strategic ambitions. We deliver customised solutions, prioritising strategies that drive measurable outcomes and directly contribute to your core targets.

Paid Search Management

Search is crucial in a customer’s journey to purchase. Our PPC analysts are all about maximising ROI, constantly tweaking and improving campaigns, and managing them with precision - whether you’re targeting one market or going global.

PPC Consultancy

Our consultancy service pairs your in-house team with our PPC experts, who’ll guide you on the best strategies, spot opportunities, and share industry insights. Plus, we offer top-notch training to make sure you and your team are running best-in-class campaigns.

App Downloads Campaigns

With dedicated app campaigns, you can boost app downloads, ramp up engagement, and increase the lifetime value of your mobile customers. Whether through Google app campaigns or Apple Search Ads, your app will get noticed by users on any device.

YouTube and Video Campaigns

Grab your potential customer’s attention and put your brand and products in the spotlight with YouTube and video advertising. From building brand awareness to driving actions and conversions, our team will design a video strategy to mesmerise your audience.

Google Shopping Campaigns

Mastering Google Shopping campaigns is paramount for driving sales and maximising ROI for e-commerce brands. With our expertise, your product feed will be optimised to perfection, ensuring maximum visibility and profitability for your e-commerce business.

Display and Remarketing Campaigns

While display advertising helps expand your reach and enhance brand visibility, remarketing forms an important part of any comprehensive paid media strategy. We will guide you and craft a tailored approach that leverages the strengths of each channel to drive impactful results and elevate your brand’s online presence.

Performance Max Campaigns

Google Shopping should be a top priority for any e-commerce brand looking to get its products to the right customers. Now part of Performance Max, our team crafts personalised campaigns and strategies for each client, fine-tuning products and campaign structures to deliver the best results.

Demand Gen Campaigns

Google’s next step from Discovery campaigns lets us connect with potential customers when they’re looking for new content. By hitting a targeted audience in prime spots like Gmail, YouTube, and Google Discover feeds, Demand Gen helps drive both awareness and sales.

The Passion Approach to PPC.

With a blend of creativity, data-driven insights and industry expertise, we are dedicated to helping businesses succeed in the dynamic world of PPC advertising. Here are the six steps we take when creating a PPC campaign for our clients:

01

Understanding your business and setting goals

The initial step in launching a PPC campaign involves thoroughly understanding your business objectives and setting clear, measurable goals. Together, we define KPIs (such as website traffic, leads or sales), establish a realistic budget and determine the scope and scale of your campaign.

02

Research and strategy

This is where our team of experts will delve deep into keyword research, identifying relevant search terms and phrases that align with your business objectives and target audience. This informs the bidding strategy, determining how much you will pay for each click to achieve desired ad placement and maximise ROI. We will create a campaign structure and organised groups and targeting options to optimise your PPC efforts for optimal performance and effectiveness in reaching your target audience.

03

Ad creation and optimisations

Once the strategy is approved, the focus shifts to crafting compelling ad creatives, implementing ad extensions and optimising landing pages for maximum effectiveness. Our team will develop persuasive ad copy that resonates with your target audience, incorporating ad extensions such as sitelinks, callouts and structured snippets. Together with page optimisation, your ads will be targeted and visible, increasing the likelihood of conversions.

04

Approvals and implementation

Before any ad or optimisation goes live, we send everything over for you to review, from ad creatives to campaign settings. This level of involvement guarantees that the campaign accurately reflects your brand identity and messaging. Once approved, the implementation phase begins, with each component carefully launched across chosen platforms.

05

Tracking and monitoring

Our hands-on approach means we carefully track and monitor the performance of your campaign. With Google Analytics and Google Ads we measure key metrics such as click-through rates, conversion rates and cost-per-click, providing real-time insights into campaign effectiveness. With our real-time performance dashboards, you have full visibility over your campaign, while we can help identify trends, detect issues and make data-driven decisions to optimise its performance.

06

Analysis, reporting and further optimisations

We value open communication and full visibility surrounding your campaign performance. Our team will create detailed performance reports, with recommendations for improvement and optimisation opportunities.

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Our work.

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Our paid media team.

Ben Miller

Paid Media Account Director

Carolina Abaunza Moreno

Paid Media Account Manager
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Christopher Watson

Head of Paid Media
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Demi Newlands

Paid Media Account Manager
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Euan Baird

Paid Media Account Executive
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Federico Faverio

Paid Media Account Manager
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Freddie Warner

Senior Paid Media Account Manager
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Joshua Davis

Paid Media Account Manager
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Lauren Hall

Paid Media Account Manager
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Nahom Kahsai

Paid Media Account Manager
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Owen Osztotis

Managing Director & Head of Digital
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Rosie Dath

Paid Media Account Manager
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Latest insights.

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