We are one of the leading Paid Search agencies in London, and we’re here to deliver performance-focussed campaigns that earn leads and sales for your business.
PPC advertising is a powerful tool for businesses, that helps boost brand awareness, drive website traffic, generate leads and increasing sales. With precise targeting options and customisable ad formats, our team of experts will help you reach your ideal audience at the right time and place, maximising your chances of success.
Aligned with your business objectives, our services reinforce your strategic ambitions. We deliver customised solutions, prioritising strategies that drive measurable outcomes and directly contribute to your core targets.
Paid Search Management
PPC Consultancy
App Downloads Campaigns
YouTube and Video Campaigns
Grab your potential customer’s attention and put your brand and products in the spotlight with YouTube and video advertising. From building brand awareness to driving actions and conversions, our team will design a video strategy to mesmerise your audience.
Google Shopping Campaigns
Mastering Google Shopping campaigns is paramount for driving sales and maximising ROI for e-commerce brands. With our expertise, your product feed will be optimised to perfection, ensuring maximum visibility and profitability for your e-commerce business.
Display and Remarketing Campaigns
While display advertising helps expand your reach and enhance brand visibility, remarketing forms an important part of any comprehensive paid media strategy. We will guide you and craft a tailored approach that leverages the strengths of each channel to drive impactful results and elevate your brand’s online presence.
Performance Max Campaigns
Google Shopping should be a top priority for any e-commerce brand looking to get its products to the right customers. Now part of Performance Max, our team crafts personalised campaigns and strategies for each client, fine-tuning products and campaign structures to deliver the best results.
Demand Gen Campaigns
Google’s next step from Discovery campaigns lets us connect with potential customers when they’re looking for new content. By hitting a targeted audience in prime spots like Gmail, YouTube, and Google Discover feeds, Demand Gen helps drive both awareness and sales.
With a blend of creativity, data-driven insights and industry expertise, we are dedicated to helping businesses succeed in the dynamic world of PPC advertising. Here are the six steps we take when creating a PPC campaign for our clients:
01
Understanding your business and setting goals
The initial step in launching a PPC campaign involves thoroughly understanding your business objectives and setting clear, measurable goals. Together, we define KPIs (such as website traffic, leads or sales), establish a realistic budget and determine the scope and scale of your campaign.
02
Research and strategy
This is where our team of experts will delve deep into keyword research, identifying relevant search terms and phrases that align with your business objectives and target audience. This informs the bidding strategy, determining how much you will pay for each click to achieve desired ad placement and maximise ROI. We will create a campaign structure and organised groups and targeting options to optimise your PPC efforts for optimal performance and effectiveness in reaching your target audience.
03
Ad creation and optimisations
Once the strategy is approved, the focus shifts to crafting compelling ad creatives, implementing ad extensions and optimising landing pages for maximum effectiveness. Our team will develop persuasive ad copy that resonates with your target audience, incorporating ad extensions such as sitelinks, callouts and structured snippets. Together with page optimisation, your ads will be targeted and visible, increasing the likelihood of conversions.
04
Approvals and implementation
Before any ad or optimisation goes live, we send everything over for you to review, from ad creatives to campaign settings. This level of involvement guarantees that the campaign accurately reflects your brand identity and messaging. Once approved, the implementation phase begins, with each component carefully launched across chosen platforms.
05
Tracking and monitoring
Our hands-on approach means we carefully track and monitor the performance of your campaign. With Google Analytics and Google Ads we measure key metrics such as click-through rates, conversion rates and cost-per-click, providing real-time insights into campaign effectiveness. With our real-time performance dashboards, you have full visibility over your campaign, while we can help identify trends, detect issues and make data-driven decisions to optimise its performance.
06
Analysis, reporting and further optimisations
We value open communication and full visibility surrounding your campaign performance. Our team will create detailed performance reports, with recommendations for improvement and optimisation opportunities.
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