Award-winning PPC Agency, with Passion.

We are one of the leading PPC agencies in London, and we’re here to deliver performance-focussed campaigns that generate leads and sales for your business.

Why use Passion Digital for your PPC?

We deliver PPC campaigns through, creative and critical thinking, all powered by AI.

With more than a decade of experience across various industries, our PPC agency experts will boost brand awareness, drive website traffic, generate leads and increase sales. With precise targeting options and customisable ad formats, our team of pay-per-click experts will help you reach your ideal audience at the right time and place, maximising your chances of success.

Whether you wish to concentrate solely on Google and Bing or extend your reach to include all platforms where your customers are actively searching, we customise our strategies to align with your specific requirements.

True partnership.

Exceptional customer support and transparent communication are at the heart of our services.

What does this mean for you?

Real-time visibility into what matters most
Direct access to the people doing the work
Proactive partnership, not reactive support
Responsive support when you need it
Transparent communication

The Passion approach to PPC.

The difference between mediocre and exceptional isn't the budget, it's the strategy.

What will our approach get you?

A team that understands your business as if we were part of your team
Research that uncovers opportunities your competitors miss
Creative that converts, not just looks pretty
Continuous optimisation that keeps you ahead of the curve
Comprehensive monitoring across Google Tag Manager, Analytics, and conversion tracking

Experience meets value.

Deep expertise that delivers measurable outcomes.

What should you expect when working with us?

Proven expertise that moves your business forward
Transparent pricing with no hidden surprises
Tailored strategies built on real-world results
Flexible investment models that work for your budget
Measurable outcomes you can take to your board

The team has been patient, supportive, and helpful, providing us with ideas and opinions. Passion Digital has been attentive to the our needs and flexible in their meetings. The team holds weekly meetings and sends out weekly reports.

Anonymous Executive

So far, at the EIT Campus, we have based our acquisition strategy on more traditional channels, namely Google Search Ads and LinkedIn, which are very suitable for our more generic audience. However, we wanted to add advertising pieces targeting narrower, more specific audiences without losing traffic volume. With this Reddit campaign dedicated to educators, we have seen how we can reach a niche audience while not only maintaining but also maximizing traffic to EIT Campus.

Marta Albújar Villarrubia Communication & Digital Marketing Officer

Knight Frank is a large global organisation with a vast Paid media strategy, to which our account team at Passion are pragmatic and quick to respond. Passion are a true partner to Knight Frank and we would highly recommend their paid media team. Thanks to them, we’ve definitely made considerable improvements to the technology we’re using. As a result, we’ve automated our ad efforts and saved a lot of time.

Passion is very transparent and honest. Additionally, the team is very agile and cost-efficient — they provide a significant amount of value for the price.

Anonymous Head of Social Media

The collaboration with Passion Digital has been very fruitful for us, as they’ve contributed to a 70% increase in web traffic and a big increase in donations. The team delivers on time and on budget. Moreover, they’re professional and communicative, and they provide clear, helpful reports.

Ksenia Gorenstein Communications & Fundraising Team Lead

Freddie and the team head up our PPC account for the Science Museum. We are mainly focusing on Google shopping and search, where we have 500-800 products online at any given time. We just had a really great end of 2021 – our busy Q4 Christmas period, Freddie was driving a high ROAS and hitting targets/forecasts across the board. He has been great
with any ad-hoc requests and explaining the management of the account to the new starters in the team. Passion Digital comes highly recommended!

Scarlett Giannakou Ecommerce & Digital Marketing Contractor

We are happy with everything they have done and continue to do.

Tessa Brophy Digital Marketing Team Leader

Our PPC Services.

1.

Paid Search Management

Paid search management is all about maximising visibility and conversions on search engines like Google and Bing. We use data-driven insights to ensure your ads appear at the right time, in front of the right audience, for the right cost. Our expert team optimises bids, keywords, and ad copy to drive high-intent traffic, making every pound spent work harder for your business. The result? More leads, sales, and a greater return on investment.

2.

PPC Consultancy

If you already run PPC campaigns but need expert guidance to elevate performance, our PPC consultancy service provides strategic insights tailored to your business goals. We audit existing accounts, identify missed opportunities, and recommend actionable improvements. Whether it’s restructuring campaigns, improving Quality Score, or refining targeting strategies, we help you unlock the full potential of your paid media efforts.

3.

App Downloads Campaigns

Getting your app into the hands of the right users is about more than just visibility – it’s about quality installs that lead to engagement. Our app download campaigns focus on user acquisition through platforms like Google Ads, Apple Search Ads, and social channels. We optimise for installs, in-app actions, and lifetime value, ensuring that your marketing budget is spent on users who will actually use and love your app.

4.

YouTube and Video Campaigns

Video is one of the most engaging ways to reach your audience, and YouTube campaigns allow you to tap into billions of potential viewers. From TrueView ads to bumper ads and in-stream placements, we craft video campaigns that captivate, inform, and drive action. Whether you’re looking to increase brand awareness, generate leads, or boost sales, we ensure your video content reaches the right people at the right time.

5.

Google Shopping Campaigns

For eCommerce brands, Google Shopping is a game-changer. These visually rich, product-focused ads put your inventory in front of high-intent shoppers searching for exactly what you sell. We optimise your product feed, bidding strategy, and campaign structure to increase visibility and conversion rates, helping you sell more while keeping your cost per acquisition in check.

6.

Display and Remarketing Campaigns

Brand awareness and customer retention are key drivers of long-term success. Display and remarketing campaigns keep your brand top-of-mind, whether you’re reaching new audiences through visually engaging banners or re-engaging past visitors who didn’t convert the first time. We create highly targeted campaigns that drive conversions by reminding users why they should choose you over competitors.

7.

Performance Max Campaigns

Performance Max takes automation to the next level, allowing you to advertise across Google’s entire inventory with a single campaign. Using AI-driven targeting and bidding, we help you reach the most valuable customers across Search, YouTube, Gmail, Discover, and Display. Our approach combines creative strategy with performance insights to deliver maximum impact with minimal complexity.

8.

Demand Gen Campaigns

Demand Gen campaigns focus on generating interest and nurturing leads before they’re ready to convert. Using a combination of display, video, and social placements, we position your brand in front of potential customers early in their journey. The goal? Build awareness, spark engagement, and drive future demand, ensuring your business remains front and centre when the time comes to buy.

What makes us different?

Passion is a leading PPC agency focused on maximising your ROI across every advertising platform.

We take a hands-on approach with our clients, ensuring we are with them every step of the way.

Our work with you involves frequent communication, clear KPIs, and regular reporting. We value openness, feedback, and honesty, both ours and yours. This transparent approach is critical to attaining the best results possible.

We’re a team of PPC strategists who combine insight and data with channel expertise.

With vast experience in digital advertising, we find new ways to maximise your campaign performance and stand out. We value collaboration and flexibility, taking on your challenges as our own and quickly adjusting strategies as needed.

We’re looking at the future.

The future of PPC is evolving with AI-driven optimisation. Machine learning algorithms, automated bidding strategies, and innovative campaign management are changing how advertisers reach their audiences. We optimise for performance marketing automation and AI-powered campaign assistants, ensuring your brand achieves maximum ROAS in new AI-powered advertising ecosystems.

We work with brands that want to dominate the SERPs and beyond.

Action Medical Research
EIT
Knight Frank
MKS
OneTrust
Mazda

Meet the PPC Team.

Ben Miller

Paid Media Account Director
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Carolina Abaunza Moreno

Paid Media Account Manager
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Christopher Watson

Head of Paid Media
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Demi Newlands

Paid Media Account Manager
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Euan Baird

Paid Media Manager
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Federico Faverio

Paid Media Account Manager
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Freddie Warner

Senior Paid Media Account Manager
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Joshua Davis

Paid Media Account Manager
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Kiarra Ferreira

Digital Marketing Executive
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Nahom Kahsai

Paid Media Account Manager
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Noah Yoseph

Digital Marketing Executive
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Rosie Dath

Paid Media Account Manager
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Seán Murphy

Senior Paid Media Executive
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Latest PPC insights.

Got more questions about our PPC services?

How much experience do you have managing Pay-Per-Click (PPC) campaigns?

Passion Digital has over 12 years of experience managing PPC campaigns across various industries. Our award-winning team consists of 14 digital experts (and growing!) who deliver data-driven campaigns that earn your business leads.

How would you efficiently manage and optimise my PPC budget?

Sticking to agreed monthly budgets, we’d update daily budgets at the start of each month and check pacing weekly. We’d make recommendations on where your budget is best used based on performance.

How do you handle communication and collaboration with clients?

We value open communication and complete visibility surrounding your campaign performance. Our team will create detailed performance reports and will ensure you’re involved and updated in every step of the process.

Does your PPC agency handle campaigns on YouTube?

Yes! Our data-driven YouTube advertising strategies help you connect with your audience, increase engagement, and drive conversions.

How quickly can we see results from PPC activity?

PPC is extremely reactive, so you can expect to see initial results within a few days of launching campaigns. We recommend letting campaigns move through the learning phase to allow for sufficient data collection and campaign optimisation.

How frequently do you review and optimise campaigns?

Our team of paid search experts will continuously optimise and review campaigns to ensure we can quickly identify any factors impacting performance. We’ll book regular catch-ups with you to ensure you’re kept up to date with results and next steps.

How does Performance Max work?

Performance Max is one of Google’s newest products, enabling advertisers to show ads across all Google-owned and operated properties, including, but not limited to, Google Search, YouTube, Gmail and Google Maps.

In what ways can PPC help a business achieve its goals?

PPC can help contribute towards increased website traffic, generating leads, boosting sales as well as enhancing brand awareness. We’ll put together a customised strategy tailored to suit your business goals.

Ready to speak to one of our friendly experts?

Let’s discuss your goals and challenges over a quick email or call.

Get in touch