Connect with your audience and generate sales.

YouTube is the second-largest search engine, offering access to over two billion active users. Our data-driven YouTube advertising strategies help you connect with your audience, increase engagement, and drive conversions. With advanced targeting capabilities and engaging ad formats like skippable and non-skippable ads, we ensure your campaigns reach the right people and generate results.

Wide reach & targeted advertising.

YouTube provides a global audience and sophisticated targeting, allowing businesses to reach specific demographics and behaviours for increased engagement and brand visibility.

Engaging ad formats

From skippable video ads to sponsored cards, YouTube’s diverse ad formats help businesses deliver engaging content that combines visuals, audio, and storytelling for maximum impact.

Measurable performance & ROI

Track performance with precise metrics like views, clicks, and conversions, allowing businesses to optimise their campaigns for higher ROI.

Our YouTube ads services.

Strategic planning and consultation

We craft tailored and well-structured YouTube advertising strategies aligned with your business goals, maximising impact.

Audience research and targeting

We conduct in-depth research to identify the most relevant audiences for your campaigns, enhancing engagement and conversions.

Creative development

Our team handles the entire creative process, ensuring high-quality video ads that captivate your audience and effectively convey your message.

Campaign setup and management

We manage every aspect of your campaign, from format selection to budget allocation, ensuring optimal performance from start to finish.

A/B testing and optimisation

Our data-driven approach continuously tests and refines your ads to boost engagement and improve return on investment (ROI).

Performance tracking and reporting

We provide detailed reports on key metrics, helping you make informed decisions to optimise your campaigns.

Remarketing

Re-engage previous viewers through remarketing strategies, enhancing conversion rates and overall campaign success.

Integration with other channels

We integrate your YouTube ads with other digital marketing channels to create a unified, multi-platform approach.

The different types of YouTube ads.

01

Skippable in-stream ads

This type of ad can appear either before a video starts or in the middle of it. It plays for a minimum of five seconds, after which the viewer has the option to skip it. Additionally, skippable ads come with a banner ad that remains visible even if the user chooses to skip the video.

02

Non-skippable in-stream ads

Similar to skippable ads, this format can appear before or during a video. The key difference is that users do not have the option to skip these ads, making them highly effective for raising brand awareness.

03

Bumper ads

These six-second non-skippable ads play just before the actual video begins. They are ideal for businesses with a concise message and do not require the same production level as a longer video.

04

In-feed ads

In-feed ads resemble Google search ads and appear in YouTube search results. They feature a thumbnail image with accompanying text and have ‘Ad’ noted in the top corner. In certain cases, these ads can also be displayed on the video watch page.

05

Overlay ads

Overlay ads are non-video ads that can either appear as pop-up banners midway through a video or be displayed on the right-hand side of the screen while a video is playing. They typically include an image, text, and a button that links to the brand’s website.

Our work.

Reaching a ROAS of 3.6 and an increase 30% in Average Order Value

See how we did it

Increasing non-branded clicks by +60%

See how we did it

Driving +100% more generic traffic to inner pages in just one year

See how we did it

Meet our Paid Social team.

Carolina Abaunza Moreno

Paid Media Account Manager

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Christopher Watson

Head of Paid Media

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Demi Newlands

Paid Media Account Manager

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Euan Baird

Paid Media Account Executive

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Federico Faverio

Paid Media Account Manager

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Freddie Warner

Senior Paid Media Account Manager

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Joshua Davis

Paid Media Account Manager

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Lauren Hall

Paid Media Account Manager

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Nahom Kahsai

Paid Media Account Manager

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Seán Murphy

Senior Paid Media Executive

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Latest insights.

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