Online video advertising solutions.
YouTube is the second-largest search engine, offering access to over two billion active users. Our data-driven YouTube advertising strategies help you connect with your audience, increase engagement, and drive conversions. With advanced targeting capabilities and engaging ad formats like skippable and non-skippable ads, we ensure your campaigns reach the right people and generate results.
Wide reach & targeted advertising.
Engaging ad formats
Measurable performance & ROI
Strategic planning and consultation
We develop custom YouTube ad strategies tailored to your brand’s objectives, ensuring every campaign is designed to drive measurable results. Our digital advertising consultation process combines performance-driven YouTube ads with creative storytelling, allowing us to craft a video marketing strategy that resonates with your audience.
Audience research and targeting
Understanding your audience is key to delivering impactful campaigns. We conduct in-depth demographic research to identify behaviours, interests, and viewing habits that refine YouTube audience targeting. By leveraging interest-based advertising and customer segmentation, we ensure your ads reach the right people at the right time, maximising engagement and conversions.
Creative development
Compelling visuals and storytelling are at the heart of successful video ads. Our team specialises in YouTube video production, crafting engaging video ads that blend ad creative development with high-quality motion graphics ads. By focusing on video storytelling, we create immersive content that captures attention and encourages action.
Campaign setup and management
We manage every aspect of your YouTube ad setup, from structuring campaigns and selecting ad placements to optimising campaign management strategies. Through expert handling of PPC for video and YouTube ad bidding, we ensure your budget is allocated effectively, delivering a strong cost-per-view optimisation for maximum ROI.
A/B testing and optimisation
Continuous improvement is at the core of our approach. We conduct A/B testing for YouTube ads, experimenting with different ad creatives, targeting options, and messaging. By analysing data-driven insights, we refine strategies for ad performance optimisation, enhancing conversion rate improvement and maximising video ad testing effectiveness.
Performance tracking and reporting
Our data-driven approach ensures full visibility into your campaign performance. Using YouTube ad analytics, we track key campaign performance indicators such as video marketing KPIs, engagement rates, and conversions. Through detailed ROI measurement, we provide insights that allow for ongoing improvements and sustained success.
Remarketing
Reconnecting with potential customers is crucial for driving conversions. Our YouTube remarketing strategies help re-engage users who have previously interacted with your brand. By leveraging video ad retargeting and custom audience targeting, we create personalised ads that enhance brand recall campaigns and boost engagement.
Integration with other channels
To ensure a cohesive marketing strategy, we align YouTube and PPC integration with your overall omnichannel marketing approach. Our expertise in cross-platform advertising allows us to blend YouTube with paid search, social media, and content marketing, creating digital marketing synergy that maximises brand impact and user engagement.
01
Skippable in-stream ads
This type of ad can appear either before a video starts or in the middle of it. It plays for a minimum of five seconds, after which the viewer has the option to skip it. Additionally, skippable ads come with a banner ad that remains visible even if the user chooses to skip the video.
02
Non-skippable in-stream ads
Similar to skippable ads, this format can appear before or during a video. The key difference is that users do not have the option to skip these ads, making them highly effective for raising brand awareness.
03
Bumper ads
These six-second non-skippable ads play just before the actual video begins. They are ideal for businesses with a concise message and do not require the same production level as a longer video.
04
In-feed ads
In-feed ads resemble Google search ads and appear in YouTube search results. They feature a thumbnail image with accompanying text and have ‘Ad’ noted in the top corner. In certain cases, these ads can also be displayed on the video watch page.
05
Overlay ads
Overlay ads are non-video ads that can either appear as pop-up banners midway through a video or be displayed on the right-hand side of the screen while a video is playing. They typically include an image, text, and a button that links to the brand’s website.
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