YouTube is the second largest search engine.

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Incorporating YouTube into your digital marketing strategy is a game-changer for your business. With over 2 billion monthly users, YouTube offers the perfect opportunity to expand your audience significantly. Our expertise in the platform’s advanced targeting capabilities ensures that your ads reach the most relevant demographics, interests, and behaviours. We also leverage YouTube’s engaging ad formats, such as skippable and non-skippable video ads, to capture viewers’ attention effectively, leading to higher retention and conversion rates.

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Wide Reach & Targeted Advertising.

YouTube is the second-largest search engine after Google, with over 2 billion logged-in monthly users. This extensive user base allows businesses to reach a global audience, increasing brand visibility. Additionally, YouTube offers sophisticated targeting options, enabling businesses to deliver ads to specific demographics, interests, and behaviours.

Engaging Ad Formats

YouTube provides various ad formats, from skippable and non-skippable video ads to bumper ads and sponsored cards. These formats allow businesses to present their message most engagingly. Video content is inherently more engaging than text or static images, and YouTube ads can combine audio, visuals, and storytelling to capture the audience’s attention. Engaging content increases the chances of higher viewer retention, potentially leading to higher conversion rates.

Measurable Performance & ROI

One significant advantage of YouTube advertising is the ability to measure performance accurately. Businesses can track a variety of metrics, such as views, clicks, viewing duration, and engagement rates. This data helps understand how the audience interacts with the ads, offering insights into what works and what doesn’t. Consequently, businesses can optimise their campaigns for better performance and ROI.

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Our YouTube Ads Services.

1.

Strategic Planning and Consultation

We develop a comprehensive YouTube advertising strategy tailored to your business goals: brand awareness, lead generation, or sales. This ensures your ad campaigns are well-structured and aligned with your objectives, maximising their impact.

2.

Audience Research and Targeting

We conduct in-depth audience research to identify the most relevant demographics, interests, and behaviours for your ads. This precision targeting means your ads reach the right viewers, maximising relevance and boosting engagement and conversion rates.

3.

Creative Development

Thanks to our partners we can handle the entire creative development process, from scriptwriting and filming to editing and producing high-quality video content. Our expertise ensures your ads effectively communicate your brand’s message and engage your target audience, enhancing viewer retention and ad impact.

4.

Campaign Setup and Management

We take care of setting up and managing your YouTube ad campaigns, ensuring optimal selection of ad formats, bidding strategies, and budget allocation. Our experience guarantees that your campaigns are optimised from the start, making efficient use of your ad spend and improving performance.

5.

A/B Testing and Optimisation

We run A/B tests to compare different ad variations and optimise them based on real-time data. This continuous testing and refinement process ensures your ads become more effective over time, leading to higher engagement and a better return on investment (ROI).

6.

Performance Tracking and Reporting

We monitor key metrics like views, clicks, engagement rates, and conversions, providing you with detailed performance tracking and reporting. These insights help us make data-driven decisions for future improvements, ensuring transparency and accountability throughout your campaigns.

7.

Remarketing

We create remarketing campaigns to re-engage viewers who have previously interacted with your content. By targeting an already interested audience, we increase the chances of conversion and enhance overall campaign effectiveness.

8.

Integration with Other Channels

We seamlessly integrate your YouTube ads with other digital marketing channels like Google Ads, social media, and email marketing. This cohesive strategy amplifies your marketing efforts, extending your brand’s reach and engagement across multiple platforms.

The different types of YouTube ads.

Skippable In-Stream Ads

This type of ad can appear either before a video starts or in the middle of it. It plays for a minimum of five seconds, after which the viewer has the option to skip it. Additionally, skippable ads come with a banner ad that remains visible even if the user chooses to skip the video.

Non-Skippable In-Stream Ads

Similar to skippable ads, non-skippable ads can appear before or during a video. The key difference is that users do not have the option to skip these ads. As a result, non-skippable video ads are highly effective for raising brand awareness.

Bumper Ads

These six-second non-skippable ads play just before the actual video begins. They are ideal for businesses with a concise message and do not require the same production level as a longer video.

In-Feed Ads

In-feed ads resemble Google search ads and appear in YouTube search results. They feature a thumbnail image with accompanying text and have ‘Ad’ noted in the top corner. In certain cases, these ads can also be displayed on the video watch page.

Overlay Ads

Overlay ads are non-video ads that can either appear as pop-up banners midway through a video or be displayed on the right-hand side of the screen while a video is playing. They typically include an image, text, and a button that links to the advertiser’s website.

Meet the Paid Social Team

Christopher Watson

Head of Paid Media

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Owen Osztotis

Managing Director & Head of Digital

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Carolina Abaunza Moreno

Paid Media Account Manager

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Demi Newlands

Paid Media Account Manager

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Euan Baird

Paid Media Account Executive

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Federico Faverio

Paid Media Account Manager

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Freddie Warner

Senior Paid Media Account Manager

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Joshua Davis

Paid Media Account Manager

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Lauren Hall

Paid Media Account Manager

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Nahom Kahsai

Paid Media Account Manager

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